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Case Studies

Proof, not promises.

Real Australian clients. Real campaigns. Real numbers — the ones our clients actually reported, not the ones that would look best on a slide.

9-year track record Sydney · New York · Hong Kong · Belgrade No lock-in contracts
Featured · E-commerce

Miss Amara: +228% organic visits from the phrases that convert.

A premium rug retailer that couldn't outspend its competitors on paid, so we won the organic ground instead. Over 19 months, organic visits rose 228% and monthly organic revenue tripled.

Technical SEOContent StrategyCRO
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Organic visits+228%
Monthly organic revenue+200%
Monthly active users+115%

— Miss Amara, over 19 months

The work

Growth across every niche.

E-commerce · Homewares
+228%
organic visits
+200%
organic revenue
15,000
active users

Owning the searches that actually convert

Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.

Technical SEOContentCRO
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Medical Supplies · Ecommerce
+640%
estimated clicks
+320%
ranked keywords
$12,991
monthly traffic value

Rebuilding an ecommerce store's organic foundations

A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.

Technical SEOOn-pageLink Outreach
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Car Customisation · Sydney
+2500%
estimated clicks
1000+
ranked keywords
$1,372
monthly traffic value

On-page SEO that took a lead-gen site from invisible to 2,223 clicks

A Sydney car customisation business with almost no organic footprint. Focused on-page work and restructuring content for featured snippets took the site to 2,223 estimated clicks a month.

On-page SEOFeatured Snippets
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Yoga & Wellness · Melbourne
10 → 47
conversions
−50%
cost per conversion
11 → 17%
click-through rate

Halving cost per conversion in a single month

A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.

Google AdsBid Strategy
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Home Services · Trades
2.5×
traffic
21 → 53
keywords in positions 1–3
12 mo
campaign

Growing a new trades brand on a minimal budget

A newly created brand with a small budget, competing in a crowded trades market. Focusing solely on branded guest posts to the homepage more than doubled top-three keywords over twelve months.

Link BuildingGuest PostsSEO Consulting
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Custom Apparel · Merchandise
100+
leads generated
$84
cost per lead

Lead generation in a brutally competitive niche

Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.

Google AdsGoal TrackingLanding Page
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Web Hosting · Managed Services
link profile, first quarter
2013–15
engagement

Doubling a hosting brand's link profile through manual outreach

A two-year SEO consulting, link building and content marketing engagement with one of Australia's established hosting providers. Manual outreach doubled the link profile inside the first quarter.

Link BuildingSEO ConsultingContent
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Finance · Health Insurance

Enterprise link building in a YMYL category

Health insurance comparison is YMYL territory — Google holds it to the highest standard, and links have to be genuinely earned. We ran guest post blogging and SEO consultancy to lift rankings for target keywords in the health insurance comparison space.

Enterprise Link BuildingGuest PostsSEO Consultancy
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Not-for-profit · Ad Grants

More conversions than ever, on a Google Ad Grant

We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.

Google Ad GrantsAccount Takeover
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Figures as reported in each client campaign. Individual outcomes vary by market, budget and starting point.

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