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Case Studies

Proof, not promises.

Real Australian clients. Real campaigns. Real numbers — the ones our clients actually reported, not the ones that would look best on a slide.

★ 9-year track record ★ Sydney · New York · Hong Kong · Belgrade ★ No lock-in contracts
Featured · E-commerce

Miss Amara: +228% organic visits from the phrases that convert.

A premium rug retailer that couldn't outspend its competitors on paid, so we won the organic ground instead. Over 19 months, organic visits rose 228% and monthly organic revenue tripled.

Technical SEOContent StrategyCRO
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Organic visits+228%
Monthly organic revenue+200%
Monthly active users+115%

— Miss Amara, over 19 months

The work

Growth across every niche.

Filter by service
Home Services · Pipe Relining
6 → 310
monthly organic visits
50 → 236
top-10 keywords

Putting a pipe relining specialist on page one

Technical audits and a refreshed keyword strategy took Reline A Pipe from an estimated six organic visits a month to 310, with top-10 rankings up nearly 5×.

Technical SEOKeyword Research
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Events · Photography
2×
top-5 keywords
+116%
organic traffic

Winning city-by-city searches for an event photography business

A safe site migration, city-specific keyword mapping and monthly link building doubled Event Photos’ top-5 rankings and more than doubled organic traffic.

Link BuildingTechnical SEOContent
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Home Services · Multi-trade
4.8×
top-10 keywords
6.6×
top-5 keywords

Ranking a multi-trade business suburb by suburb across Sydney

A keyword map covering every trade and service area, local pages built around it and ongoing technical work took Network Plumbing from 967 to 4,676 top-10 rankings.

Keyword MappingLocal SEOTechnical SEO
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Property · Rental marketplace
774
guest posts
+43%
organic traffic
+135k
top-10 keywords

Enterprise link building for one of America’s biggest rental sites

Seventeen months of guest posts across 89 city apartment pages, as estimated US organic traffic grew from 3.29M to 4.72M visits a month.

Link BuildingGuest PostsEnterprise
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Home Services · HVAC
15×
organic traffic
55 → 635
top-10 keywords
12 mo
campaign

Taking an air-conditioning business from invisible to page one

Keyword mapping, a technical audit and a steady monthly link-building campaign lifted estimated organic traffic from 62 to 933 visits a month in a year.

Link BuildingKeyword ResearchTechnical SEO
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Home Services · Plumbing
+59%
organic traffic
+798
top-10 keywords
6 mo
campaign

Breaking a plumber’s rankings plateau with link building

An established Brisbane plumber had stalled. Six months of targeted link building lifted estimated organic traffic 59% and added nearly 800 page-one rankings.

Link BuildingKeyword Research
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Consumer Electronics · Appliances
39
guest posts
12
category pages
DR 42
median link DR

Category-page link building for Samsung Australia

Editorial links briefed page by page to Samsung’s fridge, laundry and vacuum categories, nearly doubling the referring domains on its thinnest pages in two months.

Link BuildingGuest PostsEnterprise
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E-commerce · Homewares
+228%
organic visits
+200%
organic revenue
15,000
active users

Owning the searches that actually convert

Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.

Technical SEOContentCRO
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Medical Supplies · Ecommerce
+640%
estimated clicks
+320%
ranked keywords
$12,991
monthly traffic value

Rebuilding an ecommerce store's organic foundations

A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.

Technical SEOOn-pageLink Outreach
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Car Customisation · Sydney
+2500%
estimated clicks
1000+
ranked keywords
$1,372
monthly traffic value

On-page SEO that took a lead-gen site from invisible to 2,223 clicks

A Sydney car customisation business with almost no organic footprint. Focused on-page work and restructuring content for featured snippets took the site to 2,223 estimated clicks a month.

On-page SEOFeatured Snippets
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Yoga & Wellness · Melbourne
10 → 47
conversions
−50%
cost per conversion
11 → 17%
click-through rate

Halving cost per conversion in a single month

A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.

Google AdsBid Strategy
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Home Services · Trades
2.5×
traffic
21 → 53
keywords in positions 1–3
12 mo
campaign

Growing a new trades brand on a minimal budget

A newly created brand with a small budget, competing in a crowded trades market. Focusing solely on branded guest posts to the homepage more than doubled top-three keywords over twelve months.

Link BuildingGuest PostsSEO Consulting
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Custom Apparel · Merchandise
100+
leads generated
$84
cost per lead

Lead generation in a brutally competitive niche

Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.

Google AdsGoal TrackingLanding Page
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Web Hosting · Managed Services
2×
link profile, first quarter
2013–15
engagement

Doubling a hosting brand's link profile through manual outreach

A two-year SEO consulting, link building and content marketing engagement with one of Australia's established hosting providers. Manual outreach doubled the link profile inside the first quarter.

Link BuildingSEO ConsultingContent
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Finance · Health Insurance

Enterprise link building in a YMYL category

Health insurance comparison is YMYL territory — Google holds it to the highest standard, and links have to be genuinely earned. We ran guest post blogging and SEO consultancy to lift rankings for target keywords in the health insurance comparison space.

Enterprise Link BuildingGuest PostsSEO Consultancy
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Not-for-profit · Ad Grants

More conversions than ever, on a Google Ad Grant

We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.

Google Ad GrantsAccount Takeover
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Figures as reported in each client campaign. Individual outcomes vary by market, budget and starting point.

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