Worried that your link profile is holding you back? We can help. Our link building consultants build a strategic plan to balance anchor texts, improve dofollow and nofollow ratios, and identify problematic links that may need removal.
Speak to our team of SEO specialists about improving your backlink profile and increasing your website's chance of ranking in the top spots on Google, Bing and other search engines.
Where your brand is mentioned matters — not only to your visitors, but to Google's crawlers. Your backlink profile is one of the metrics by which Google defines the value of your website.
Not all backlinks are created equal, yet every one of them makes a difference. Regular analysis is how you know exactly when and how mentions of your brand appear online.
Backlink analysis examines the links that point to your website against specific criteria — the criteria that decide whether a link is helping you or quietly hurting you.
Every link that points to your domain and every unique domain your website is mentioned on, reviewed and classified.
Anchor text and anchor URLs analysed for keyword relevance and potential over-optimisation, then rebalanced.
Risky and harmful links identified, with a list of domains a link should be removed from — and suggestions for a proper replacement.
Outreach to webmasters requesting removal, and use of Google's Disavow Tool to tell search engines to ignore what can't be removed.
Domain and page authority, keyword distribution and variance, and page performance — so you know what each link is actually worth.
Regular re-analysis so low-quality links are spotted early — most webmasters can't control every mention of their brand, but they can react to it fast.
Our campaigns combine the power of advanced software solutions with our own expertise and creativity to tell you exactly where the weak links (pun intended) are.
We gather every link and referring domain pointing at your site, so the review starts from a complete picture rather than a sample.
Anchor text, anchor URLs, dofollow and nofollow ratios, page quality and relevance — a quality backlink points to the right content, from a relevant website, in a natural way.
Risk assessment is a separate project: a list of the domains a link to your website should be removed from, plus the suggestions for a proper replacement.
Removals and disavows go out; a strategic link building plan replaces what was lost with links you'd be happy to show Google.
A two-year SEO consulting, link building and content marketing engagement with one of Australia's established hosting providers. Manual outreach doubled the link profile inside the first quarter.
Read the case study →
Health insurance comparison is YMYL territory — Google holds it to the highest standard, and links have to be genuinely earned. We ran guest post blogging and SEO consultancy to lift rankings for target keywords in the health insurance comparison space.
Read the case study →
Keyword mapping, a technical audit and a steady monthly link-building campaign lifted estimated organic traffic from 62 to 933 visits a month in a year.
Read the case study →Where your brand is mentioned matters — not only to your visitors but also to Google's crawlers. In fact, your website's backlink profile is one of the metrics according to which Google defines the value of your website. This is why it is crucial that you know exactly when and how mentions of your brand appear online, by doing regular backlink analysis. In 2025, with the advancement of generative AI, this is now more important than ever to ensure you have a strong and consistent backlink profile.
Not all backlinks are created equal. Yet each and every one of them makes a difference for your online profile. This is why it is important to have only quality pages pointing to your content; having a lot of those is then just a matter of time and a little bit of strategy.
It is true that creating fresh and engaging content on a regular basis is the most important factor of great search rankings — but backlink structure is one of the signals Google considers when determining when to display your pages in search. It's worth noting that in most cases webmasters are unable to control all the possible mentions of their brand. Monitoring these activities is certainly a way that may help you improve your website's performance. Early identification of low-quality links, and immediate reaction to that discovery, is one of the activities a professional may do for you.
Our SEO campaigns combine the power of advanced software solutions with our expertise and creativity to tell you exactly where the weak links (pun intended) are. Our honest advice to all our clients is to eliminate unnecessary references in order to maintain brand quality and reputation.
Once the profile is clean, the work turns to what comes next: a strategic link building programme that balances anchor texts and earns links from relevant, authoritative sites. Where a toxic profile has already cost you rankings or triggered a manual action, our Google penalty removal service handles the recovery — and our technical SEO audits make sure the rest of the site is fit to hold the authority you win back.
Contact us now and we'll start working right away on taking your online presence to a whole new level. Speak to our team of specialist link building consultants about balancing your anchor texts, improving your dofollow and nofollow ratios, and identifying the problematic links that may need removal.