We love Google Ads. We love it so much we run it ourselves to drive leads for our business — and we manage every client campaign to conversions, not just clicks.
Google Ads is the easiest way to get your business in front of actively searching users — and you only pay when they click.
No campaign is efficient until it proves to be a source of profit for your business.
Everything that makes a Google Ads account work — built around your goals, then optimised against real conversion data.
We conduct thorough keyword research to identify the most effective, highly relevant keywords for your campaigns — high-intent terms that reach users likely to convert.
We ensure campaigns are set up for the right campaign goals, so the account is structured around the outcome you actually want.
Our experienced copywriters and designers create compelling ads that resonate with your target audience, then refine them continuously on performance data.
Advanced bid management techniques maximise the efficiency of your ad spend, with adjustments made against performance data to protect ROI.
Setting up conversion tracking for each conversion point is essential — it is the only way to know which clicks earn their keep.
We provide transparent reporting so you can see exactly how your campaigns are performing — CTR, CPC, conversion rate and ROI, plus what we recommend next.
The first step in our PPC management process is understanding your business goals — your target audiences, your unique selling points, and what a good outcome actually looks like.
Strategies are tailored to achieve your specific goals, whether that is increasing traffic, generating leads or boosting sales. No one-size-fits-all templates.
Keyword research, campaign setup and conversion tracking at every conversion point — so performance is measurable from the first click.
PPC campaigns require constant monitoring and optimisation to stay effective: A/B testing, bid adjustments and refined targeting, reported back to you in full.
By restructuring the Google Ads account and changing the bid settings, we took cost per conversion from $40 down to $20, lifted click-through rate from 11% to 17%, and grew conversions from 10 to 47 — a 370% increase — within the first month.
Read the case studies →— Western Wellness · Google Ads, first month
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Planning and development of a Google Ads campaign relies on several key processes, each of which we run in order:
No campaign is efficient until it proves to be a source of profit for your business. That is why Four Dots Australia optimises for maximum conversion rate optimisation and not just for clicks — an emphasis we maintain throughout the whole process of PPC management. We look beyond the surface numbers to develop your business, so you can easily calculate the specific benefits our services bring. As long as you are seeing significant profit from your investment, you can be sure we are doing the right thing.
There is no universal budget benchmark. What you should spend depends on your industry, your competition, your goals and the return you expect. We assess your market, your competitors and your potential conversion rates, then recommend an optimal budget that maximises results while staying cost-efficient.
The first step in our PPC management process is understanding your business goals. That lets us customise a strategy that matches your specific needs and objectives, and it means learning about your target audiences and your unique selling points before we build anything. From there, strategies are tailored to achieve your specific goals — whether that is increasing traffic, generating leads or boosting sales.
Our team of experienced copywriters and designers create compelling ads that resonate with your target audience, and we optimise them continuously based on performance data. We conduct thorough keyword research to identify the most effective keywords for your campaigns, prioritising high-intent terms so your ads reach the users most likely to convert. We use advanced bid management techniques to maximise the efficiency of your ad spend, adjusting bids on performance data to maximise ROI.
PPC campaigns require constant monitoring and optimisation to stay effective. That means A/B testing, bid adjustments and continual refinement of targeting. And we provide transparent reporting so you can see exactly how your campaigns are performing — click-through rate, cost per click, conversion rate and ROI, together with our recommendations for what to change next.
With years of experience managing PPC campaigns for businesses of all sizes, our agency has the expertise to deliver exceptional results, and our team keeps its industry knowledge current as the platform changes. We believe in making data-driven decisions — strategies rest on analysis and continuous optimisation for maximum ROI, the same discipline we apply to on-page and off-page SEO.
We also understand that every business is unique. That is why we offer personalised service and customised strategies rather than a template. Four Dots Australia is a top 3% Google Ads Premier Partner agency globally, and we integrate paid search with SEO and conversion rate optimisation so the channels reinforce each other instead of competing for credit.
The clearest illustration is a restructure. For Western Wellness, restructuring the Google Ads account and changing the bid settings halved cost per conversion from $40 to $20, lifted click-through rate from 11% to 17%, and grew conversions from 10 to 47 — a 370% increase — inside the first month. Nothing about that required a bigger budget; it required the budget to be pointed at the right searches, with the right bids, and measured properly.
If your account has never been audited, or it was set up once and left to run, that is usually where the money is. Talk to us and we will tell you honestly what we would change and what it is likely to be worth.