A thorough, line-by-line review of your Google Ads account by a senior strategist — where your budget is leaking, what your tracking is missing and exactly what to fix first.
Most Google Ads accounts aren't broken. They're just quietly spending money on clicks that were never going to convert.
An independent audit shows you where — and what to do about it — whether you keep managing the account yourself or not.
We look at your account the way we'd look at one we were about to take responsibility for: setup, spend, tracking and strategy, with no automated score in sight.
We check what's being counted as a conversion, whether it's firing correctly and whether Google's bidding is optimising towards the right outcomes.
Search terms, locations, devices, schedules and placements that are eating budget without producing leads or sales.
Campaign and ad group organisation, keyword match types, overlaps and conflicts that make the account harder to control.
Whether your bid strategies suit your data volume and goals, and whether budget is going to the campaigns that actually perform.
Ad copy, extensions and assets, plus the landing pages they point to — relevance, speed and conversion friction.
A clear list of fixes ranked by impact and effort, so you know what to do this week and what can wait.
You grant us read-only access to Google Ads and, ideally, Google Analytics. We never change anything during the audit.
A senior strategist works through tracking, structure, keywords, search terms, bidding, ads and landing pages.
We document what's working, what's wasting money and what's missing, with every recommendation ranked by impact.
We talk you through the findings so you can act on them in-house, with your current agency or with us.
A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.
Read the case study →
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Every account is different, but the same issues come up again and again:
Fixing tracking is usually the first priority. If Google is optimising towards the wrong signal, every other improvement is built on sand — which is why we often pair audits with conversion tracking setup.
Our audits aren't a sales pitch dressed up as a report. You'll get honest findings and a practical plan, whether you choose to implement it yourself, hand it to your existing provider or bring us in. If your account is in good shape, we'll tell you that too.
If you do want ongoing help, our Google Ads management service picks up where the audit leaves off — with campaigns structured around a target cost per acquisition and reporting tied back to real revenue.
Four Dots is a senior-led agency based in Sydney. Your audit is carried out by an experienced strategist — our team members each have 10+ years of experience across paid media, SEO and analytics — not handed off to an automated tool or a junior account manager. We work with businesses across Australia and internationally, and we don't lock clients into long contracts. Explore our wider PPC and paid media services to see how audits fit into the bigger picture.