What is performance marketing?

Performance marketing is a type of digital advertising that focuses on measurable, cost-effective results, such as clicks, conversions, and sales. Advertisers only pay for actual performance, such as a sale or a lead generated, rather than paying for impressions or clicks without any guaranteed results. This model allows advertisers to track their return on investment (ROI) and make data-driven decisions on their advertising spend.

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Four Dots Australia

We have a 9 year track record of growth-building strategies - speak to our team about our case studies

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CMO - Co Founder
Four Dots Australia

The improvements in ranking for these high-volume, relevant phrases exposed client to relevant audiences, which lead to a 228% increase in the number of organic visits.

Aaron Weller / Miss Amara
Founder

Client Case Studies

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However big, the online world is getting smaller, and it is becoming more difficult to get to the top - and the top is where you must be if you want to succeed. Unfortunately, the majority of your target audience won’t go past the first page of search results. No matter how amazing your website may be, if it is not listed in the top 10, chances are that the traffic will be low and conversion rate below acceptable. With a dedicated Sydney digital marketing agency, you get what it takes to aim high.

The team at Four Dots Australia have been a huge help in getting our App off the ground and being more visible online and generating customers!

Saul Edwards / Good Reviews
MD

WE ARE HERE TO HELP YOU!

Four Dots Australia is a digital marketing agency that offers all-round inbound marketing solutions for businesses of all sizes, helping them dominate the online world.

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Four Dots Australia
digital marketing agency offers the following

SEO Services

Technical SEO

Link Building

Google Ads Management

Google Analytics Configuration

Conversion Rate Optimisation

Four Dots Australia is part of the Four Dots Group of international agencies. Our teams understand and represent each region to ensure that digital strategies resonate with the right target markets and speak to the consumers within them. When you partner with Four Dots Australia you have a global reach of team members from Oceania, America and Europe to help achieve the best results possible.

Our in house teams of digital strategies, account managers, link builders and developers have a proven track record of providing cutting edge digital marketing strategies to fit any niche. Check out our Case Studies and our own in house SEO Tools as a select few examples of some of the success we have had. We have worked in the Australian market for over 6 years and partnered with some of the biggest agencies here to help deliver better digital marketing services and now we are here with our own teams to help Australian businesses get better digital marketing, bette SEO campaigns and more resources, output and quicker and faster results than what other agencies can do.

We devote our complete attention to every client, regardless of the size of the account, you will have a dedicated account manager and strategist to help make decisions and create campaigns which produce the best ROI. Our digital marketing experts in Sydney focus on creating tailor-maid strategies that match your budget, requirements, and goals.

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What is digital marketing?

Digital marketing focuses on leveraging online platforms to promote products or services, with key strategies including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Facebook ads. SEO enhances website visibility on search engines, driving organic traffic by optimizing content and structure. PPC advertising allows businesses to display targeted ads that appear in search results and on various websites, ensuring immediate visibility and traffic. Additionally, Facebook ads enable precise targeting based on user demographics, interests, and behaviors, allowing brands to engage effectively with their audience. Together, these strategies create a powerful toolkit for reaching potential customers and maximizing online presence.

Where are you based?

Four Dots Australia is based in Sydney, Australia. We have clients in Australia & internationally.

How do I work with you?

We offer multiple types of engagements with businesses and will happily find a solution that can work well for all parties including long term engagements, once off sales, paying per deliverables and consulting agreements.

Do you offer any guarantees?

We can guarantee that the work we produce through our team of SEO's, Paid Media Marketers, Link Builders and Data Consultants will be of the highest quality. Our global firm has provided services for 10+ years to clients all around the world.

Why should I work with Four Dots Australia?

Unlike other agencies we provide local consultation on all work and will work with clients that we have experience and knowledge with. The team in Sydney is an experienced group of digital marketers, business consultants and strategists. We understand your business before engaging with you and will provide feedback if you do not meet the criteria for working with us.

What makes you different from other agencies?

We understand agencies and how their systems, processes and teams operate. We do not have undertrained staff who don't understand the full picture of digital marketing is handed 40+ accounts! This is something we do not engage with and never will. We will only work with clients we believe can grow in their space and have a genuine framework for success.

How do digital marketing agencies measure success?

At Four Dots Australia, we measure success through a range of metrics and tools that provide deep insights into the performance of our campaigns. One of our primary methods is analytics tracking, which allows us to gather data on key performance indicators (KPIs) tailored to our clients' specific goals.

To effectively visualize and interpret this data, we utilize dashboards that aggregate information from multiple sources into a single, user-friendly interface. This approach enables us to monitor real-time performance and make data-driven decisions swiftly.

We rely on powerful analytic tools like Google Analytics to deliver in-depth reporting. This allows us to track user behavior on websites and analyze crucial metrics, such as session duration and pages per session. These insights help us understand how users interact with a site, informing our strategies for continuous improvement. Additionally, our conversion tracking capabilities enable us to assess how effectively our campaigns drive desired actions, such as purchases or sign-ups.

By leveraging dashboards and analytic tracking, we provide our clients with transparent reports that showcase progress, highlight areas for improvement, and demonstrate the overall return on investment (ROI) of their marketing efforts. This data-driven approach not only builds trust with our clients but also empowers them to make informed decisions about their marketing strategies moving forward. At Four Dots Australia, we believe that transparency and collaboration are key to achieving lasting success.

Do I need a digital marketing agency if I have an in-house team?

At Four Dots Australia, we often get asked if businesses with in-house teams really need a digital marketing agency. The answer is: it depends on your specific needs and goals.

While having an in-house team can provide a strong foundation for your marketing efforts, there are certain tasks that can be challenging to manage effectively without specialized expertise. For example, link building and technical SEO are crucial for improving your website’s search engine rankings, but they require specific skills and a deep understanding of the latest trends and algorithms. Outsourcing these tasks to our experienced team can save you time and ensure they’re executed with precision.

Additionally, digital marketing is constantly evolving, and staying ahead of the curve can be overwhelming. By partnering with us, you gain access to the latest tools, techniques, and industry insights, allowing your in-house team to focus on core activities while we handle the more complex aspects of your digital strategy.

We see ourselves as an extension of your team, providing support where it’s needed most. Whether you require help with specialized tasks, extra bandwidth for larger projects, or a fresh perspective on your strategies, our collaboration can enhance your overall marketing effectiveness. Ultimately, it’s about finding the right balance that aligns with your business objectives, and we’re here to help you navigate that journey.

We build our own SEO tools to improve marketing performance

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Location

Sydney office

Level 26, 44 Market Street,
NSW 2000
Sydney,
Australia

Phone +61 289993731

Digital Marketing Agency