Every directory listing with your business name, address and phone number is a vote of confidence for your local rankings — as long as they all agree. We build the right citations, fix the wrong ones and keep them consistent.
Google cross-checks your business details across the web. When they match everywhere, you look like a real, trustworthy local business. When they don't, you look like three different ones.
Citation building is unglamorous, detail-heavy work — which is exactly why most businesses never get it right.
We treat citations as the foundation of local search: an accurate, consistent record of your business on the platforms Google and your customers already trust.
We find every existing listing for your business — including old addresses, previous phone numbers and forgotten duplicates — and map what's right, wrong and missing.
One agreed format for your name, address, phone number, hours and categories, applied identically everywhere it appears.
Listings on the major Australian directories and data aggregators, plus the niche and industry-specific sites that matter in your category.
Incorrect and duplicate listings corrected, merged or removed so they stop splitting your authority and confusing customers.
Your brand name secured on the key social and business platforms, so the profiles carry your details — not a squatter's, and not an outdated version.
Directories change, scrape and overwrite data. We keep watch and correct drift before it costs you rankings.
We pull every listing we can find for your business and competitors, and score your current consistency and coverage.
We lock in your exact business name, address format, phone number, categories, hours and description — the single source of truth for every listing.
Manual submissions to the directories that matter, corrections to the ones that are wrong, and removal requests for duplicates.
You get a full citation register showing every live listing, its status and its login, plus ongoing checks for new errors.
A keyword map covering every trade and service area, local pages built around it and ongoing technical work took Network Plumbing from 967 to 4,676 top-10 rankings.
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A safe site migration, city-specific keyword mapping and monthly link building doubled Event Photos’ top-5 rankings and more than doubled organic traffic.
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Keyword mapping, a technical audit and a steady monthly link-building campaign lifted estimated organic traffic from 62 to 933 visits a month in a year.
Read the case study →There was a time when citation building meant blasting your details onto hundreds of low-quality directories. That approach doesn't help anymore, and it can create a mess that's hard to clean up. What moves the needle now is accuracy on the platforms that matter:
Fifty accurate, relevant citations will do more for you than five hundred inconsistent ones.
Businesses that have moved premises, merged locations, changed their trading name or switched phone systems are the ones that need citation work most. Old details don't disappear on their own — they get copied from one directory to the next and keep resurfacing. We track down the outdated versions, correct or remove them, and replace them with your current details everywhere, so Google stops seeing two businesses where there should be one.
Multi-location businesses get the same treatment per location, with a clear register so each branch has its own consistent footprint.
Citations work best alongside a well-optimised Google Business Profile, locally relevant pages on your website and genuine local links. We often pair citation work with our broader link building services — local sponsorships, community content and niche-relevant guest posts — so your local authority is built from more than one direction.
Four Dots is a senior-led agency based in Sydney, and our strategists have 10+ years of experience each. We only take on clients we believe we can genuinely grow, and we don't lock you into long contracts.