Reline A Pipe repairs sewer, stormwater and water pipes without digging them up. It’s a high-value job — but in September 2024 the site drew an estimated six organic visits a month and ranked on page one for only 50 keywords.
Pipe relining searches are specific and urgent. Homeowners and strata managers who find you at the right moment call; the ones who don’t, call someone else.
Technical audit. We audited the site to find what was stopping Google from crawling and ranking it properly, and worked through the fixes.
Keyword research and mapping. We mapped relining, drain and sewer repair searches to the right service pages — then refreshed that research in early 2025 as we saw which terms were gaining traction, with the client approving each round.
Second audit and GSC review. In mid-2025 we ran a fresh technical audit and a Google Search Console audit to catch indexing problems and investigate a ranking dip, so the gains held.
Estimated organic traffic rose from 6 to 310 visits a month by March 2026. Keywords ranking in Google’s top 10 grew from 50 to 236, top-5 rankings rose from 27 to 155, and total ranked keywords more than doubled to 1,310.
The estimated value of that organic traffic grew from $13 to $1,674 a month — relining is an expensive click to buy in Google Ads.
Source: SE Ranking estimates, Australian database, September 2024 vs March–June 2026.
