Marketiers sells custom apparel and branded merchandise — a category where the search results are crowded, the bidding is aggressive, and everybody's ad copy sounds the same. Winning there is less about outspending and more about being unmistakably the right supplier for the person searching.
They came to Four Dots from an agency that had under-performed with landing pages, content and messaging. The account they inherited didn't reflect what Marketiers actually offers, so every dollar of spend was being spent arguing a case the ads weren't making. The account needed to be completely rebuilt to be in line with the unique service offering of the business.
We didn't patch the existing setup — we started again, so that everything a prospect touched said the same thing.
Google Ads management. The ad account was completely rebuilt to be in line with the unique service offering of the business, so the campaigns, keywords and ad copy spoke to the specific work Marketiers does rather than to generic merchandise demand.
Goal tracking. Conversion tracking was implemented properly, so spend could be judged on leads produced — not clicks, not impressions.
Landing page. The click was landed somewhere built to convert it, closing the gap between what the ad promised and what the visitor found.
In a highly competitive niche, we have generated over 100+ leads at a cost per lead of $84 — a repeatable acquisition cost in a category where many advertisers simply pay whatever the auction demands and hope the volume covers it.
