This client is under NDA, so we can't name them or show you their site. What we can show you is the shape of the problem — and the real results of a strategic SEO campaign for a service-based business.
A Sydney car customisation business came to us wanting two things: more visibility for the brand, and more leads. Their existing website was the asset to work with. It simply wasn't being found by the people searching for what they do.
We achieved this through search engine optimisation of their existing website, with a mainly on-page SEO focus — making sure content was structured correctly and effectively matched search intent, rather than rebuilding for the sake of it.
On-page optimisation of existing pages. Every page that already existed was reworked so that its structure, headings and content answered the query it was competing for.
Keyword research and mapping. We identified the searches that signal real buying intent in this niche and mapped them to the pages that deserved to own them.
Restructuring content for search and featured snippets. Content was reorganised so that Google could lift direct answers straight out of the page — putting the business in the position above the traditional results.
Link outreach and monthly reporting. A link building programme supported the on-page work, with monthly reviews and reports keeping the campaign accountable.
We increased traffic to 2,223 estimated clicks per month — a 2500% increase, and ranked the site for 1000+ keywords, a 10000% increase. Both figures start from a very small base: that is exactly the point. The site had barely any organic footprint to begin with.
The value of this organic traffic is $1,372 per month if you were to bid on it in Google Ads — a 1000% increase, and a channel the business now owns rather than rents.
