Get actionable insight into site and customer data. Our data and analytics team fixes what's broken in your set-up, migrates you to GA4, and turns the numbers into decisions.
Reporting delivered in Reportz — our own live dashboard platform.
A business that doesn't understand its own data is already lagging behind — and losing potential customers to the competitors who do.
Not every business should track the same set of KPIs. We start from your goals, then build the measurement to match.
Set-up, configuration, customisation, auditing, reporting, advanced tracking, data integration and training — the full remit of a Google Analytics agency.
Clean installation, correct property and data-stream structure, and tracking that fires the way it should from day one.
We assess your migration potential and move you off Universal Analytics so you can use GA4's advanced reporting rather than fight it.
We identify the issues in your existing set-up — the broken events, double-counting and blind spots quietly corrupting your numbers.
Form submissions, purchases, calls and sign-ups tracked properly, so campaign performance is measured against revenue — not clicks.
Custom events, cross-domain and ecommerce tracking, plus integration with Google Ads, Search Console and your reporting stack.
Custom reports built around the metrics your business runs on, delivered in live Reportz dashboards — plus training so your team can read them.
Not all businesses should track and tweak the same set of KPIs. We agree what success looks like — traffic sources, interactions per visit, bounce rate, cost per lead, average session duration, page views — before touching the tracking.
We identify the issues in your Google Analytics configuration that distort your digital marketing performance across Google's Ads platforms and associated channels — and repair them.
GA4 migration where it's needed, then goals, events and integrations wired in so every channel reports into one honest picture.
Proper processing of the data gives you a clear overview of vital page performance KPIs and user behaviour patterns. We read it with you and feed it back into CRO, paid media and SEO.
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →
A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.
Read the case study →There is no effective digital marketing without deep insight into how your performance metrics are behaving. Some of the key metrics you should be tracking are:
Of course, not all businesses should track and tweak the same set of KPIs. Data analysis has to align with your unique business goals, and the complex, dynamic process of getting there is exactly where we guide you.
Done properly, Google Analytics work delivers:
Those last two are why analytics and conversion rate optimisation belong in the same conversation. You cannot lift a conversion rate you cannot measure — and you cannot trust a measurement built on a broken set-up.
The data collected through Google Analytics forms the basic building blocks and reference points for tailoring your unique SEO strategy. Proper processing of Google Analytics data enables you to have a clear overview of all the vital page performance KPIs and user behaviour patterns on your website. A business that doesn't have a firm grasp on actionable data is already lagging behind — and losing potential customers to competitors who do. Our job is to close that gap and keep it closed.
The move from Universal Analytics to Google Analytics 4 is a results-oriented approach to website analytics — but it is not a like-for-like swap, and a rushed migration leaves you with a property nobody trusts. We assess your migration potential, plan the transition around your existing goals and events, and get you to the point where you can genuinely reap the benefits of the platform's advanced reporting capabilities.
Four Dots builds its own software for agencies and marketers — Dibz, Reportz, Cue and Base. Reportz is our reporting dashboard platform, and it is genuinely useful here: we use it to surface your live analytics KPIs in one place, so rankings, paid spend and conversions sit alongside each other rather than in four different tabs. No screenshots pasted into a slide deck at the end of the month.
Analytics is not a standalone line item. It is the measurement layer that makes PPC management accountable, tells your SEO programme which pages deserve investment, and gives CRO a baseline to test against. Getting professional help with data analysis is how businesses turn their websites into real conversion boosters and significantly improve their revenue stream — which is, in the end, the only metric that matters.