Every form, call, booking and sale tracked accurately into Google Ads, Meta and GA4 — so your ad platforms optimise towards real customers, not empty clicks.
Smart bidding is only as smart as the data you feed it. Broken or duplicated conversions quietly train your campaigns to buy the wrong traffic.
We implement and verify the conversion events your ad platforms and analytics depend on, so budget decisions rest on numbers you can trust.
From tag container to ad platform, every conversion is defined, implemented, tested and documented.
A clean, well-named GTM container with a proper data layer, replacing hard-coded snippets and leftover tags from past agencies.
Primary and secondary conversion actions set correctly, with values, counting rules and enhanced conversions configured for better matching.
Browser and server-side events with deduplication, so Meta sees more of your conversions without counting them twice.
Enquiry forms, click-to-call, call tracking numbers, Calendly and other booking tools tracked as distinct, meaningful conversions.
Purchase events with order value, transaction IDs and product data passed through for Shopify, WooCommerce and custom checkouts.
Google consent mode and cookie banner integration configured so tracking respects user choices while preserving modelled conversions.
We review existing tags, conversion actions and platform settings to find duplicates, misfires and missing events — and what each one is costing you.
Together we agree which actions count as primary conversions, which are supporting signals and what each is worth to the business.
Tags, triggers and data layer events are built in Google Tag Manager and connected to Google Ads, Meta, GA4 and any other platforms you use.
Every event is tested with real submissions and platform diagnostics, then documented so your team knows exactly what fires and why.
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →
A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Browser restrictions and ad blockers mean a growing share of conversions never reach the ad platforms through a standard tag. Enhanced conversions for Google Ads and the Meta Conversions API help close that gap by securely passing hashed first-party data, improving match rates without exposing personal information. Combined with a correctly configured consent mode, you get better measurement while respecting the choices your visitors make.
Conversion tracking setup is the implementation layer: the events and platform connections that make paid media measurable. Broader reporting, GA4 configuration and dashboards are covered by our Google Analytics service, and turning more of that tracked traffic into customers is the job of conversion rate optimisation and landing page optimisation. If you suspect your Google Ads account has deeper issues, a Google Ads audit is a sensible companion piece.
Most of our tracking work is for businesses already spending on Google Ads or Meta who suspect the numbers don't add up: leads in the platform that never reached the inbox, sales in the store that never showed in the ad account, or a sudden drop in conversions after a website rebuild. We also set tracking up before new campaigns launch, which is the cheapest time to get it right. Our senior specialists each bring 10+ years of experience, work from our Sydney office and don't lock you into long contracts.