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You might have seen a number of people and companies describing SEO as a process which makes your site rank better in search engines.While that is true, people are often too focused on that aspect of this service and they don’t go into too much detail on how they plan to achieve this. Namely, there is a great difference between making your site rank better and making your site deserve better rankings
strategies that work
Although SEO can be regarded as an art of creating an online identity, the truth is there is some science behind it. Of course, this does not involve lab experiments or extensive mathematical calculations, yet it does include some degree of expertise. In fact, SEO covers multiple aspects and only when each of them is optimized to Google’s liking, a websites can truly develop
Technical SEO: Onsite Audits
Google Penalty Removal
If this sounds too technical for you, the good news is that there are people who can take it over for you. At Four Dots Australia, one of the most reputable Sydney SEO agencies, we can do everything from exhaustive and creative keywords research and analysis, to extensive onsite optimization, white hat link building, as well as providing relevant and useful content that your visitors can actually enjoy and share with their friends. Basically, everything that will help search engines recognize your quality.
activities to avoid
A lot of companies deal in black or grey hat SEO. If you are not familiar with the terms, they denominate semi-ethical practices like content scraping, article spinning, keyword stuffing and other, which can generate some results, but are frowned upon by search engines. This makes any results that you might have noticed very short-lived and unstable.
your worst nightmare
By employing any strategies from the above section, not only will you miss out on real, lasting benefits from them, you are running the risk of having your site penalized and completely removed from search results pages (condition known as Google Hell).
Fortunately, there is always someone to cover for you. Four Dots has helped a number of websites recover from the dreaded Penguin, or Panda and manual penalties, and we can do that for your site as well. You can contact us if your site has been hurt by Penguin or Panda algorithm updates to have the damage undone. While this might sometimes be a lengthy process, our ethical and comprehensive search engine optimizing techniques ensure that you will once again see your website in search results, steadily climbing towards the top.
Our search engine optimizing approach is always guided by white hat or ethical SEO principles, which is to say that we don’t deal in quick fixes and shortcuts. We employ our extensive experience and expertise in making your site naturally climb in rankings by offering professional SEO consulting in Sydney and world-wide which is supposed to make your site actually deserve a better position in search engine results pages.
Our experience, satisfied clients, and acclaimed SEO software for agencies we have developed recommend us as the best Sydney SEO company Four Dots Australia to hire in case you have had any Google-related issues – like having your website penalized because of some of the mentioned unethical practices; or if you want us to develop a creative content strategy both users and search engines will love.
Although we are still a small business with limited marketing budgets, their PPC and SEO teams approached our projects as if we are an enterprise level organisation. I really respect that.
Jonathan Riley, Startup owner
“We’ve been working with them for over a year now and the campaign results are being delivered with flying colours. Always available, open for suggestions and goal-pivots, with the know-how to match.”
Zeljko Bosnjak – Digital Marketing Manager, International Tobacco Company
“A very professional yet friendly communication with this agency. Our project required a dynamic and proactive approach to SEO, which Four Dots handled with ease. They boast transparency and they delivered, with some of their specialists even providing us with some free (but valuable) tricks of the trade.”
Jovana Grubač, Digital Marketing Specialist at Salveo
“I was surprised that an SEO specialist team of that much experience and expertise is so open to suggestions and patient enough to listen to our layman recommendation, even though our proposals were not on point. This team has iron patience and is not holding back their knowledge. They always explain why something works and why some of our ideas were wrong. I like agencies that let their clients learn from them.”
Eric Davis – CIO
“If you have even the tiniest amount of experience with digital marketing companies you know that zero-BS approach is as rare as seeing bigfoot. Well, Four Dots is the bigfoot of SEO agencies. They’ve been transparent, open and professional all the way through with all our projects and campaigns. The results didn’t lack either.”
Sheryl Stamets – User Acquisition specialist
“We didn’t have the slightest clue about how bad our website was performing. The FD team did an amazing job with all the SEO-related technicalities and even optimised the design and code of our pages so they are better visible on Google. Their content team is also delivering amazing articles and their link building strategy has improved our traffic immensely.”
Natasa Djukanovic – CMO, Domain.me
“Even though our collaboration with Four Dots is still fresh and ongoing, we can say that their teams have been extremely forthcoming and pragmatic about our wishes. They are managing to perfectly combine our busines goals with the current market. The traffic (especially organic) is increasing each month. So far so good!”
Igor Gasparevic – Marketing Specialist, Beko Global
“Amazing collaboration so far. Four Dots was extremely helpful with our digital marketing projects. Their SEO and PPC departments have proven to be very responsive, with a firm grasp of how to improve our website’s performance right from the start. We are getting punctual and concise progress reports each month, with valuable insight into what needs to be done next.”
Dubravko Opasic – CEO, Younited Agency
“I like it when a marketing agency is all about the data. These guys are masters for data analysis and are able to effectively track and use the right KPIs for our demanding campaign. The level and quality of communication are optimal. Nothing but praise for this team, really.”
“If you seek an SEO agency for the long haul, FD is the door to knock on first. My business has been collaborating with this crew for years and the long-term results are astonishing. They know how to use standard SEO practices, but are also extremely resourceful when the project requires an oddball approach”
One of the first steps in ensuring that your website follows basic SEO best practices is to create a sitemap. Having this file can increase the indexability of your website and reduce the time needed for getting your new content in search engine results. What is a Sitemap and Why Do You Need It? A […]
We have some excellent news for Aussie businesses and websites that are looking for experienced digital marketing experts to help them dominate the online world! Four Dots is a Digital Marketing Agency with decade-long experience, has finally rolled out “Four Dots Australia.” Our Digital Marketing agency is now officially offering the following services across the […]
Digital marketing is an industry that is extremely susceptible to change. From niches like SEO, PPC, e-Commerce, CRO, social media, to content marketing and advanced data analytics – all these environments, including their best practices and business models, depend on numerous factors and variables. One of the biggest challenges of this dynamic landscape is optimizing […]