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Sydney SEO Services


Is yours
among them?

You might have seen a number of people and companies describing SEO as a process which makes your site rank better in search engines.While that is true, people are often too focused on that aspect of this service and they don’t go into too much detail on how they plan to achieve this. Namely, there is a great difference between making your site rank better and making your site deserve better rankings

The good:
strategies that work

Although SEO can be regarded as an art of creating an online identity, the truth is there is some science behind it. Of course, this does not involve lab experiments or extensive mathematical calculations, yet it does include some degree of expertise. In fact, SEO covers multiple aspects and only when each of them is optimized to Google’s liking, a websites can truly develop

If this sounds too technical for you, the good news is that there are people who can take it over for you. At Four Dots Australia, one of the most reputable Sydney SEO agencies, we can do everything from exhaustive and creative keywords research and analysis, to extensive onsite optimization, white hat link building, as well as providing relevant and useful content that your visitors can actually enjoy and share with their friends. Basically, everything that will help search engines recognize your quality.

The bad:
activities to avoid

A lot of companies deal in black or grey hat SEO. If you are not familiar with the terms, they denominate semi-ethical practices like content scraping, article spinning, keyword stuffing and other, which can generate some results, but are frowned upon by search engines. This makes any results that you might have noticed very short-lived and unstable.

The ugly:
your worst nightmare

By employing any strategies from the above section, not only will you miss out on real, lasting benefits from them, you are running the risk of having your site penalized and completely removed from search results pages (condition known as Google Hell).


Fortunately, there is always someone to cover for you. Four Dots has helped a number of websites recover from the dreaded Penguin, or Panda and manual penalties, and we can do that for your site as well. You can contact us if your site has been hurt by Penguin or Panda algorithm updates to have the damage undone. While this might sometimes be a lengthy process, our ethical and comprehensive search engine optimizing techniques ensure that you will once again see your website in search results, steadily climbing towards the top.

Our search engine optimizing approach is always guided by white hat or ethical SEO principles, which is to say that we don’t deal in quick fixes and shortcuts. We employ our extensive experience and expertise in making your site naturally climb in rankings by offering professional SEO consulting in Sydney and world-wide which is supposed to make your site actually deserve a better position in search engine results pages.

Our experience, satisfied clients, and acclaimed SEO software for agencies we have developed recommend us as the best Sydney SEO company Four Dots Australia to hire in case you have had any Google-related issues – like having your website penalized because of some of the mentioned unethical practices; or if you want us to develop a creative content strategy both users and search engines will love.


SEO Services

SEO stands for search engine optimization. It represents a set of techniques for improving the visibility on Google and positioning your website’s pages in organic search results.

SEO consists of many activities, including identifying high-volume keywords that carry good search traffic potential, optimising your website for them, obtaining backlinks from top-quality websites, and continuously measuring your SEO results.

Choosing the right SEO practices for your website depends on a wide range of factors, including your current online presence, niche, short-term goals, long-term goals, etc. There is no uniform SEO strategy you could apply to give your SEO efforts a boost.

However, there are several proven SEO practices everyone should apply to lay the groundwork for higher website rankings, traffic, and conversions. Some of them are:

  • Optimising your content for search intent
  • Writing relevant title tags and meta descriptions and optimising them for the right keywords
  • Regularly analysing your website speed and increasing it
  • Building a strong internal linking structure
  • Building and earning backlinks from authoritative websites
  • Creating relevant, fresh, and helpful content that builds trust with users and positions your site as an authoritative source of information
  • Optimising your images for search engines
  • Enhancing user experience
  • Using a short, descriptive, and crawlable URL
  • Using HTTPS to boost website security and credibility

SEO services consist of a set of practices used to increase your presence on Google and other search engines. The core division of SEO services includes:

  • Technical SEO involves technical website analyses and fixes to ensure search engines can crawl and index your website pages uninterruptedly.
  • On-Page SEO is all about making your website pages more search engine-friendly. It involves practices, such as title tag optimization, meta description optimization, H1 optimization, image optimization, etc.
  • Off-Page SEO involves building brand exposure, boosting rankings, and driving organic traffic through link building and brand promotion practices.
  • Content research and creation go hand in hand with on-page SEO. By publishing well-optimised, relevant, and quality content, you will win the hearts of both users and search engines. Plus, great content attracts lots of natural, high-quality backlinks.
  • Google Penalty Removal: Google Penalty harms your website’s visibility and often causes a major drop in traffic. Fortunately, an experienced SEO agency can take care of the problem and help you regain your reputation.

It is important to note that these SEO services are not mutually exclusive. In fact, they cannot work one without the other. That is why you should choose an SEO agency that understands that. At Four Dots Australia, our technical SEO experts, link builders, on-site SEO professionals, and content strategists work together to help clients get the most out of their online presence. From small business SEO to enterprise SEO, we will build a bespoke strategy that is in line with your business requirements.

Search engine optimization is a vast ocean. Based on your company’s size, niche, objectives, target audience, and marketing channels used, it can be further broken down into:

  • Local SEO is critical for any business that has a physical location. It involves various techniques, including local keyword research, building NAP citations, obtaining links from local websites, optimising for mobile searches (since most local searches are performed via smartphones), etc.
  • Lead Generation SEO consists of numerous tactics, such as target audience analysis, content creation, and link building, that help websites generate qualified leads and, ultimately, convert them.
  • Ecommerce SEO is the process of optimising online stores for greater rankings, traffic, and conversions. It includes a wide range of practices, from keyword research and meta tag optimization to building a site architecture and creating informative content.
  • Publisher SEO is the process of optimising publisher websites (news sites, magazines, journals) for search engines. These websites have tons of new content they should optimise for organic SERPs, Google News, AMP, etc. That is why publisher SEO is a strategic combination of detailed content audits, information architecture, on-site optimization, and content marketing.
  • YouTube SEO:YouTube is the second largest search engine. The number of marketers investing in it is constantly growing. To increase the visibility of your videos on this platform, you need to optimise them for it. YouTube SEO tactics include keyword research, optimising video titles using target keywords, optimising video descriptions, tagging a video with popular keywords, etc.
  • Enterprise SEOis used by websites owned by enterprises. These websites usually have mountains of pages that need to be optimised for search engines. Enterprise SEO helps big companies compete with other authority websites in the industry, boost organic rankings, skyrocket lead generation, and improve customer acquisition and retention.
  • Voice Search SEO:With the rise of voice assistants, voice search has gained immense popularity. In voice search, speed is everything. Users expect to get accurate and relevant content almost instantly. Therefore, the focus of voice search SEO is to help websites optimise content for the right keywords to make it easy for search engines to pull information.

Building a website to get noticed by your target audience is not enough. To increase your website’s exposure in the digital landscape, you need SEO services.

The benefits of SEO for your website are multiple, including:

  • Skyrocketing organic rankings and website exposure
  • Targeting quality traffic
  • Boosting your industry credibility
  • Increasing your marketing ROI
  • Establishing trust and credibility
  • Tracking your marketing efforts with real numbers, in real-time
  • Increasing your brand awareness
  • Generating more leads and conversions
  • Helping you dominate Google and outrank your major industry rivals
  • SEO applies to every stage of your marketing funnel
  • Driving long-term marketing success

Ranking factors can be broken down into multiple categories, including domain factors, page-level factors, site-level factors, backlink factors, user interaction factors, and so forth.

In the SEO industry, we define them as the criteria used by Google and other search engines when indexing your website.

Google uses more than 200 ranking factors in its algorithm. While nobody can name all of them, we know what the most important ranking signals are. To name a few:

  • Backlinks are the foundation of Google’s Page Rank and, as such, they represent one of the most important ranking signals. As we explained above, not all backlinks are created the same. It is essential to focus on building external links from highly authoritative and relevant sources.
  • Search intent: Google focuses on what kind of results users expect to see when typing a keyword into its search box. For example, keywords like ‘buy a suit online’ have commercial intent. A customer wants to purchase a product online, and Google will show ecommerce stores in its SERPs. Therefore, optimising your website pages for search intent is vital to boosting site relevance and showing up high on Google.
  • Website loading speed: According to Google, as a page goes from one to three seconds, the likeliness of bounce grows by 32%. That is why website loading speed is one of Google’s most significant ranking factors.
  • Mobile-friendliness:Given the impressive rise of mobile searches, it is not surprising that Google made mobile-friendliness a ranking factor for both mobile and desktop searches.
  • RankBrain: This is an AI algorithm that helps Google understand search queries. According to Google, it is the search engine’s third most important ranking factor. One of its most significant roles is measuring how visitors interact with your website by tracking your organic CTR, bounce rate, and dwell time.
  • HTTPS:Hypertext Transfer Protocol Secure is a secure communication protocol that uses SSL/TLS for encryption. HTTPS is a lightweight ranking signal, according to Google. Apart from boosting your rankings, the shift from HTTP to HTTPS may also enhance user experience and website credibility.

Keep in mind that there is no supreme ranking signal you can optimise your website for to dominate search engines. Instead, you need to have a deep understanding of Google’s algorithms, keep up with their updates, and optimise your website for them. The process involves a range of technical SEO, on-site SEO, and off-site SEO practices.

Not sure where to start? Let us analyse your website and help you improve your rankings!

Search engines use crawlers to collect information about online content. When a crawler lands on a page, it analyses its internal and external links to understand its context. Its role is to identify how the content is related to other pages in its index.

That helps Google serve users with relevant search results. When a user googles a search phrase, the search engine shows the pages it believes to be most relevant to them.

Search engine algorithms employ hundreds of factors to generate search results. For example, Google uses more than 200.

The job of SEO professionals is to understand these ranking factors and track any changes to Google’s algorithms to provide clients with relevant SEO strategies. These strategies are usually a balanced combination of on-site SEO, off-site SEO, and technical SEO.

This is one of the questions most commonly asked by our prospective clients. They want to see the impact of their SEO investments on their online presence and ROI. However, keep in mind that SEO does not deliver immediate results.

Most professionals anticipate seeing results in as little as three months, but SEO can take up to a year to show its full effect. While every business’s SEO approach is unique, most should expect to see significant returns in 6 to 12 months. Within this timeframe, you should see a notable increase in organic traffic, leads, and conversions.

SEO is all about building a strategy with your own needs in focus. Only then can you expect your SEO investments to pay off. Not sure where to start? Contact us to learn more about our white hat SEO services in Sydney!

Google rankings of any specific kind cannot and should not be guaranteed by credible SEO agencies.

If a company gives you a direct guarantee of your SERP rankings, you should definitely steer away from it. Digital agencies promising you an immediate boost in rankings or claiming they have a special relationship with Google are typically involved in black or grey hat SEO practices, such as paid links, artificial link building, etc. While such spammy SEO methods may give your website a temporary boost, they will not deliver long-term success on Google.

At Four Dots Australia, we do not promise immediate first-page rankings. That’s impossible. What we can do, on the other hand, is analyse your site’s current performance in detail and recommend an effective SEO strategy that will take you to the first page of Google.

As one of the most trusted, white hat SEO services in Sydney, we can help you climb to the top of Google’s SERPs through:

  • Blogger outreach and link building
  • High-quality content creation and promotion
  • Strategic on-site optimization
  • Conversion rate optimization
  • Transparent reporting

You can stop doing SEO at any given time. Even though you won’t be losing all of the traffic to your website overnight, you will almost certainly see a drop in ranks and organic traffic over time. Moreover, your rankings will keep declining as your major competitors continue to strengthen their SEO strategies.

Even if you’ve already climbed to the top of the rankings for multiple keywords, you can jeopardise that position if you take a break from SEO. Here is why it is important not to put your SEO efforts on hold:

  • SEO is highly competitive. The number of your rivals investing in SEO is growing. In such a fierce ecosystem, maintaining your top position on Google requires continuous SEO investments.
  • Google’s algorithms are constantly changing. To dominate its SERPs, you need to keep pace with these updates.
  • Google prefers regular website updates. Fresh and up-to-date websites are more likely to rank higher.
  • By stopping your SEO, you may miss out on new opportunities to boost brand awareness and drive organic website traffic, e.g. earning quality backlinks, optimising pages for high-volume phrases, etc.

According to research studies, organic search is responsible for 53% of all website traffic. However, in an overcrowded digital marketing ecosystem, where most of your rivals are heavily investing in SEO, showing up on the first page of Google without SEO is impossible. A study by Ahrefs found that 90.63% of pages do not get any traffic from search engines.

Therefore, SEO should be viewed as an investment in your online presence rather than a cost. SEO is undoubtedly profitable if you have the correct strategy in place and work with an SEO company that knows how to generate results. SEO will continue to provide fantastic results for considerably less money than constantly paid campaigns by better addressing consumers’ inquiries and solving their problems.

If you have no SEO knowledge and are not ready to hire an in-house SEO team, partnering with an SEO agency may be your next logical step. See how Four Dots Australia helped jump to the top of Google through technical SEO, link building, and industry analysis!

As one of the most trusted SEO agencies in Sydney, Four Dots Australia is dedicated to building honest and transparent relationships with our clients. Detailed, easy to understand SEO reports are a fundamental part of the process.

With our SEO services, you will always know where you are headed. At Four Dots, we consider reports an opportunity to help clients understand whether their SEO investments drive results. By sending you regular, aesthetically appealing, and easy to understand reports, we help you put all those SEO metrics, KPIs, and other statistics into perspective.

With the rise of smartphones, the number of local searches has rapidly increased. This sort of search is particularly important for businesses with a physical location, allowing them to get noticed by local audiences and increase website traffic and conversions.

However, your marketing efforts should not rely heavily on those statistics. Why? While these averages may help you when setting campaign goals and benchmarks, there is no guarantee that they will work for your website. Conversion rates vary depending on numerous factors, including your conversion goals, target audiences, website performance, etc.

Therefore, when building a CRO strategy, make sure you focus on the actual needs of your users rather than obsessing with the industry statistics mentioned above. Once you build user-centric and relevant marketing campaigns, conversion rates will naturally increase.


Four Dots Testimonials
  • Although we are still a small business with limited marketing budgets, their PPC and SEO teams approached our projects as if we are an enterprise level organisation. I really respect that.

    Jonathan Riley, Startup owner

  • “We’ve been working with them for over a year now and the campaign results are being delivered with flying colours. Always available, open for suggestions and goal-pivots, with the know-how to match.”

    Zeljko Bosnjak – Digital Marketing Manager, International Tobacco Company

  • “A very professional yet friendly communication with this agency. Our project required a dynamic and proactive approach to SEO, which Four Dots handled with ease. They boast transparency and they delivered, with some of their specialists even providing us with some free (but valuable) tricks of the trade.”

    Jovana Grubač, Digital Marketing Specialist at Salveo

  • “I was surprised that an SEO specialist team of that much experience and expertise is so open to suggestions and patient enough to listen to our layman recommendation, even though our proposals were not on point. This team has iron patience and is not holding back their knowledge. They always explain why something works and why some of our ideas were wrong. I like agencies that let their clients learn from them.”

    Eric Davis – CIO

  • “If you have even the tiniest amount of experience with digital marketing companies you know that zero-BS approach is as rare as seeing bigfoot. Well, Four Dots is the bigfoot of SEO agencies. They’ve been transparent, open and professional all the way through with all our projects and campaigns. The results didn’t lack either.”

    Sheryl Stamets – User Acquisition specialist

  • “We didn’t have the slightest clue about how bad our website was performing. The FD team did an amazing job with all the SEO-related technicalities and even optimised the design and code of our pages so they are better visible on Google. Their content team is also delivering amazing articles and their link building strategy has improved our traffic immensely.”

    Natasa Djukanovic – CMO,

  • “Even though our collaboration with Four Dots is still fresh and ongoing, we can say that their teams have been extremely forthcoming and pragmatic about our wishes. They are managing to perfectly combine our busines goals with the current market. The traffic (especially organic) is increasing each month. So far so good!”

    Igor Gasparevic – Marketing Specialist, Beko Global

  • “Amazing collaboration so far. Four Dots was extremely helpful with our digital marketing projects. Their SEO and PPC departments have proven to be very responsive, with a firm grasp of how to improve our website’s performance right from the start. We are getting punctual and concise progress reports each month, with valuable insight into what needs to be done next.”

    Dubravko Opasic – CEO, Younited Agency

  • “I like it when a marketing agency is all about the data. These guys are masters for data analysis and are able to effectively track and use the right KPIs for our demanding campaign. The level and quality of communication are optimal. Nothing but praise for this team, really.”

    Tamara Dutina – Marketing Manager, SuperAdmins – IT4Biz

  • “If you seek an SEO agency for the long haul, FD is the door to knock on first. My business has been collaborating with this crew for years and the long-term results are astonishing. They know how to use standard SEO practices, but are also extremely resourceful when the project requires an oddball approach”

    Sally Rogers – Business Growth specialist


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