Before you write a page or brief a campaign, you need to know what your customers actually type into Google. We find the searches worth winning and map each one to the right page on your site.
Rank for the wrong words and you'll get traffic that never buys. The right keywords bring customers ready to act.
Keyword research is the foundation every other part of SEO is built on.
Anyone can export a list of keywords from a tool. The value is in the judgement — which searches matter for your business, which pages should target them and what to build next.
We start with how your customers describe their problems, then expand using search data, competitors, Search Console and People Also Ask.
Every keyword classified by what the searcher wants — information, comparison, or a provider to contact — so pages match intent.
The searches your competitors rank for and you don't, with an honest view of which gaps are realistic to close.
Related keywords grouped into topics, so one strong page targets a cluster instead of several weak pages competing.
Each cluster mapped to an existing page or a new one, with recommended titles and headings ready to brief.
A prioritised plan of new service pages, category pages and articles, based on value, difficulty and how close you already are.
We start with your services, margins, locations and customers — because the best keywords are the ones that lead to profitable work.
Search volumes, difficulty, intent and competitor data are combined, and irrelevant or low-value terms are filtered out.
Keywords are grouped into topics and mapped to pages, with cannibalisation and gaps flagged.
You get a clear roadmap — what to optimise, what to create and in what order — with briefs ready for your writers or ours.
Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.
Read the case study →A Sydney car customisation business with almost no organic footprint. Focused on-page work and restructuring content for featured snippets took the site to 2,223 estimated clicks a month.
Read the case study →
A keyword map covering every trade and service area, local pages built around it and ongoing technical work took Network Plumbing from 967 to 4,676 top-10 rankings.
Read the case study →It's tempting to chase the biggest numbers, but search volume is only one part of the picture. A phrase with 50 monthly searches from people ready to hire can be worth far more than one with 5,000 searches from people just browsing. We weigh each keyword on:
The output that matters most is the keyword map: a clear record of which page targets which topic. It stops your pages competing with each other, shows where new pages are needed and gives writers a precise brief. We map to your existing structure wherever possible, so you're improving pages that already have history rather than starting again. The map then feeds directly into on-page SEO and your content plan.
Search behaviour is changing. People ask longer, more conversational questions — in Google and in AI assistants like ChatGPT and Gemini. We include question-based and conversational queries in our research, so your content answers the questions customers actually ask. That same groundwork supports our AI SEO service, which focuses on getting your brand cited in AI-generated answers.
Keyword research is included at the start of every SEO campaign we run, and it's also available as a standalone project — useful before a new website build, a product launch or expansion into new locations. Your research is led by a senior strategist from our Sydney office with 10+ years of experience, and you keep everything we produce.