Miss Amara had a strong brand and a beautiful ecommerce catalogue, but its visibility didn't match its ambition. The most valuable, purchase-ready search phrases — the ones shoppers type when they're ready to buy a rug — were being won by larger competitors, leaving significant revenue on the table every month.
The site also carried the kind of technical debt common to fast-growing stores: crawl inefficiencies, thin category content and internal linking that spread authority too thinly across too many pages.
Rather than chase quick wins, we built a single integrated programme where technical SEO, content and link building reinforced one another:
Technical foundation. We resolved crawl and indexation issues, tightened site architecture and focused authority on the highest-value category and product pages.
Intent-led content. We mapped the phrases with real commercial intent and volume, then built and optimised the pages that deserved to rank for them.
Authority building. A steady stream of editorially-earned links raised domain authority and pushed priority pages up for competitive terms.
"The improvements in ranking for high-volume, relevant phrases exposed us to the right audiences — and led to a 228% increase in organic visits."— Aaron Weller, Founder, Miss Amara
Within the campaign window, Miss Amara saw a 228% increase in organic visits, driven by ranking gains on exactly the high-intent phrases we set out to win. Keyword visibility climbed 164% and qualified sessions rose 131% — traffic that arrived ready to buy, not just to browse.
