Contextual links added to existing articles that are already indexed, already ranking and already read. Earned through real outreach to real site owners — vetted for relevance and traffic, never bought from a network.
A new guest post starts from zero. A niche edit goes into a page that already has age, links and traffic behind it.
Done properly, it's one of the most efficient ways to add relevant authority to the pages you need to rank.
Every niche edit we place sits inside a genuinely relevant article, on a site with real organic traffic, where the link adds something useful for the reader.
We find existing articles on topics closely related to your page — content that's indexed, ranking for something and attracting real visitors.
Each prospect is checked for niche relevance, organic traffic, Domain Rating, outbound link patterns and any signs of a link farm or private blog network.
We contact the site owner or editor directly and propose a link that improves the article — a useful resource, a supporting source or an updated reference.
Anchors are chosen to read naturally in context and to keep your overall link profile balanced between branded, partial and topical phrases.
Links point at the service, category or content pages that need authority most — not just your homepage.
We check placements stay live and indexed, and replace any that drop within the agreed replacement period.
We look at your rankings, competitors and link gaps to decide which of your pages will benefit most from extra authority.
We shortlist indexed articles on closely related topics with genuine traffic, and filter out anything that looks like a network or a link seller's farm.
Our team contacts each editor manually and proposes a placement that genuinely improves their content.
Every live link is checked, logged and reported — page, anchor, target URL and the metrics behind the decision.
A two-year SEO consulting, link building and content marketing engagement with one of Australia's established hosting providers. Manual outreach doubled the link profile inside the first quarter.
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An established Brisbane plumber had stalled. Six months of targeted link building lifted estimated organic traffic 59% and added nearly 800 page-one rankings.
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Seventeen months of guest posts across 89 city apartment pages, as estimated US organic traffic grew from 3.29M to 4.72M visits a month.
Read the case study →Niche edits have a mixed reputation, and for good reason. A lot of what's sold under the name is links dropped into private blog networks or into sites that exist only to sell links. Those placements can look fine on a metrics sheet and still put your site at risk.
We don't buy from networks and we don't use PBNs. Every site is reviewed by a person for:
It's slower and harder than buying a list. It's also why we haven't had a client penalty in more than seven years of link building.
Both have a place. Guest posts let you control the whole article and build a relationship with a publication. Niche edits let you tap into content that already has history and visibility. Most of our campaigns use a mix of the two, weighted by your niche, your competitors' link profiles and the pages you need to move.
Before we start, we'll often run a backlink analysis so we know what your current profile looks like and where the gaps and risks are. That shapes how many links we build, where they point and which anchors we use.
Four Dots is a senior-led SEO agency based in Sydney, with delivery teams across Oceania, the Americas and Europe. Our strategists have 10+ years of experience each, and every link campaign is planned around what's sustainable for your site — not what's quickest to report. Niche edits are one tool within our broader link building services, used where they make sense and left out where they don't.