Stories journalists actually want to cover — built from data, expert insight and timely angles — pitched by hand to the right people. The result is earned coverage and the kind of authoritative links you can't buy.
The strongest links on the web aren't requested. They're earned by giving journalists something worth writing about.
Digital PR turns your expertise and data into stories — and those stories into coverage, brand awareness and authority.
Every campaign is built around one question: why would a journalist, editor or blogger want to cover this? We answer it before we pitch a single person.
We workshop story ideas around your industry, your data and what's in the news — and pressure-test each one for genuine newsworthiness.
Original surveys, analysis of public data sets and insights from your own anonymised data, shaped into findings worth reporting.
We position your specialists as go-to sources, responding to journalist requests and offering timely comment on stories in your field.
Clear press releases, summaries, charts and supporting pages on your site that give journalists everything they need — and a reason to link.
Personal pitches to the reporters, editors and bloggers who cover your topic — not a blast to a bought media list.
We track every piece of coverage and follow up on unlinked mentions, so you get the links as well as the exposure.
We dig into your business, your data and your market to find angles that genuinely interest journalists and their readers.
We gather or analyse the data, write the release, design supporting visuals and publish a linkable resource on your site.
Our team researches and contacts relevant journalists individually, tailoring every pitch to what they actually write about.
You get a full coverage report, and we chase any mentions that didn't include a link.
Editorial links briefed page by page to Samsung’s fridge, laundry and vacuum categories, nearly doubling the referring domains on its thinnest pages in two months.
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Health insurance comparison is YMYL territory — Google holds it to the highest standard, and links have to be genuinely earned. We ran guest post blogging and SEO consultancy to lift rankings for target keywords in the health insurance comparison space.
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Seventeen months of guest posts across 89 city apartment pages, as estimated US organic traffic grew from 3.29M to 4.72M visits a month.
Read the case study →Journalists receive far more pitches than they could ever use. The ones that land usually have at least one of these:
We build campaigns around those ingredients, and we're honest when an idea isn't strong enough to pitch.
Not every campaign needs a big data study. Reactive PR — responding quickly to journalists looking for sources, or offering expert comment on breaking stories — can earn steady coverage for businesses with real expertise to share. Lawyers, financial advisers, health professionals, tradespeople and tech specialists are often exactly who journalists need to quote. We help position your people as reliable sources and manage the process of turning their insight into published commentary.
Earned media is earned. No honest agency can guarantee a specific publication will cover your story, and we won't pretend otherwise. What we can promise is a considered approach: properly researched angles, personal outreach to relevant journalists and transparent reporting on every piece of coverage and every link.
Digital PR works best as part of a wider strategy. We often run it alongside guest posting and niche edits within our link building services, so you get a steady base of relevant links plus the occasional high-authority win from the media.
Four Dots is a senior-led agency based in Sydney, and our strategists have 10+ years of experience each. We only take on clients we believe we can genuinely grow.