Shopping is won or lost in the product feed long before a bid is placed. We fix the feed, structure Performance Max around your margins and manage every campaign to a target return on ad spend.
Most Shopping accounts don't have a bidding problem. They have a feed problem that no amount of budget will fix.
Weak titles, missing attributes and disapproved products quietly cap your reach. We start where Google starts: with the data you send it.
Everything an Australian retailer needs to turn product listings into profitable sales, from Merchant Center health to the reporting your finance team will actually trust.
Titles, descriptions, product types, GTINs and custom labels rewritten so your products match how people really search, and so we can segment by margin, price band or seasonality.
Disapprovals, misrepresentation warnings, shipping and returns settings, price and availability mismatches: diagnosed and fixed, then monitored so they don't creep back.
Asset groups built around real product groupings, with search themes, audience signals and brand exclusions set deliberately rather than left to defaults.
Not every product belongs in PMax. We run Standard Shopping alongside it when you need tighter control over search terms, hero products or clearance stock.
Target ROAS set by product group and profit, not a single blanket number, so you stop paying to sell low-margin lines at a loss.
Revenue, ROAS, new versus returning customers and product-level performance in one report, reconciled against your store platform.
We review Merchant Center diagnostics, feed quality, current campaign structure, search terms and conversion tracking to find where spend is being wasted.
Feed rules or a supplemental feed improve titles and attributes, custom labels add margin and stock data, and purchase tracking is checked end to end, including enhanced conversions.
Performance Max asset groups and any Standard Shopping campaigns are structured around how your products actually make money, each with its own target.
We work through product performance, search term insights, asset results and feed changes weekly, and report monthly against your agreed ROAS target.
Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.
Read the case study →
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →
A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.
Read the case study →Performance Max now runs most retail campaigns in Google Ads, serving across Search, Shopping, YouTube, Display, Discover and Gmail from a single campaign. It can work very well, but left on defaults it tends to chase cheap branded traffic and existing customers, then report the result as growth.
We set Performance Max up with intent. That means asset groups organised around genuine product groupings, search themes that steer it toward the right queries, audience signals built from your customer lists and site visitors, brand exclusions where branded search is already covered, and new customer goals when acquisition matters more than repeat sales. We then use the channel, search term and asset reporting Google now provides to see what's really driving results.
Performance Max isn't the answer for every product. Standard Shopping gives you search term control, negative keywords and predictable spend on specific lines. We often run it alongside PMax for hero products, high-margin ranges, clearance stock or new launches that need a guaranteed share of budget. The aim is the right mix of campaigns for your catalogue, not loyalty to one campaign type.
Shopping performance is only as accurate as your conversion tracking. We check that purchase values flow through correctly, that enhanced conversions are in place and that Google Ads revenue reconciles with your Shopify, WooCommerce or BigCommerce sales. If tracking needs work, our conversion tracking setup service fixes it before we start making decisions on the numbers.
Shopping also works best as part of a wider plan. Many retailers pair it with Google Ads search campaigns for high-intent category terms and with ecommerce SEO so paid and organic listings support each other on the same results page.
Your Shopping account is run by a senior strategist with 10+ years' experience, not handed to a junior after the sales call. You own your Google Ads and Merchant Center accounts outright, we don't trap clients in long contracts, and every campaign is built around a target ROAS we agree with you at the start. If you'd like to see how Shopping fits with the rest of your paid media, take a look at our PPC and paid media services.