Google Ads and Meta campaigns managed to ROAS — tight tracking, sharp creative and budgets that defend every dollar. Instant visibility while your SEO compounds.
Most ad accounts quietly waste a large share of budget on the wrong searches, audiences and landing pages. We turn spend into measured, profitable demand.
Every campaign is built around a target cost-per-acquisition — and tracked to it.
Search, shopping, social, video and the measurement layer that keeps them honest. Run one, or run them together.
High-intent search, Shopping and Performance Max campaigns structured around a target cost per acquisition.
Explore Google Ads →Audience-led prospecting and creative testing across Facebook and Instagram that builds demand and feeds the funnel.
Explore Meta ads →GA4, conversion tracking and reporting set up properly — so every dollar of spend is attributed and accountable.
Explore analytics →Merchant Center feeds, Shopping and Performance Max campaigns managed to a target ROAS.
Explore Shopping →B2B lead generation and account-based campaigns aimed at the job titles and companies you sell to.
Explore LinkedIn ads →Microsoft Advertising campaigns that reach the searchers Google misses, often at a lower cost per click.
Explore Bing ads →Video campaigns, from awareness to Demand Gen, measured against real conversions.
Explore YouTube ads →An independent review of your account: wasted spend, structure, tracking and what to fix first.
Get an audit →From first click to booked revenue — structured, tracked and continuously optimised.
High-intent keyword campaigns structured for quality score, tight match types and a target CPA.
Product and PMax campaigns that put your catalogue in front of ready-to-buy shoppers.
Audience-led prospecting and creative testing that builds demand and feeds your funnel.
Bring back the visitors who didn’t convert first time, with sequenced, relevant messaging.
We optimise where the click lands — because a great ad to a weak page still loses.
Watertight GA4 and conversion tracking so every dollar is attributed and accountable.
We review your structure, tracking, spend and creative to find the leaks and the quick wins.
A rebuilt account around tightly-themed campaigns, clean tracking and a clear CPA/ROAS target.
We go live, then tune bids, audiences, creative and landing pages against real conversion data.
Once the maths works, we scale spend confidently — defending efficiency as volume grows.
We restructured the Google Ads account and reset the bid strategy. Cost per conversion halved from $40 to $20, while conversions climbed from 10 to 47 — inside the first month.
Audit my ad account →— Western Wellness, first month
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Running a successful PPC campaign means employing clever, research-based tactics that require professional understanding of the field and the industry trends tied to a specific business. Even though setting up a campaign can seem quick given the intuitive Google Ads interface, planning and development rely on several key processes:
Each of these steps is planned with a single goal in mind — a greater revenue stream, rather than just generating traffic. That's why professional PPC management is always a better solution than DIY tactics.
No campaign is efficient until it proves to be a source of profit for your business. That's why Four Dots Australia, one of the top Sydney SEO agencies, optimises PPC campaigns for maximum conversions and not just for clicks — which remains our focus throughout the whole process of PPC management. We constantly look beyond the numbers to develop your business, so you can easily calculate the specific benefits our services bring. As long as you're seeing significant profit from your investment, you can be sure we're doing the right thing.