Although the steps in Paid-per-Click advertising process are quite straightforward, there is no uniform scheme that can be applied to all campaigns. Instead, each new website requires a dedicated and intelligent approach that follows precisely defined goals. Therefore, much like most other aspects of building online presence, PPC management should be grounded in expertise, rather than experimentation. This means that no budget, however big, is likely to bring optimum ROI if campaigns are not planned tactically.
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Paid search rules
To run a successful PPC campaign means employing clever, research-based tactics that require the professional understanding of the field, as well as the industry trends associated with a specific business. Even though setting a campaign may seem like a quick process given the intuitive interface of Google AdWords, its planning and development rely on several key processes.
Identifying low volume keywords. This is a process in which we identify the most attractive sets of keywords that would
require minimum investments to be run.
Testing and analysis. In order to ensure maximum number of clicks, we test identified keywords in combination with
creative ad copy writing.
Tracking. Once the adequate PPC campaign is set, we keep tracking its performance.
Reporting. At different stages, we create performance reports that include analysis of all the relevant aspects.
Each of these steps should be planned with a single goal in mind – a greater revenue stream, rather than just generating traffic. This is why choosing professional PPC management services is always a better solution than DIY tactics.
No campaign is efficient until it proves to be a source of profit for your business. This is why Four Dots Australia, one of the top Sydney SEO agencies optimize PPC campaigns for maximum conversions and not just for clicks, which remains our focus throughout the whole process of PPC management. We constantly look beyond numbers to develop your business so that it can easily calculate the specific benefits our services bring. Of course, as long as you’re seeing significant profit from your investment, you can be sure we are doing the right thing.
Sydney SEO experts possesses the right combination of relevant skills necessary for efficient management of paid search campaigns. Our major differentiator lies in the fact we see each new campaign a new challenge that we need to overcome for the benefit of both your and our business. This empowers us with creativity and willingness to keep delivering exceptional results.
Could this be the next big thing for your business?
Let’s do it together. Contact us for expert advice.
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Although we are still a small business with limited marketing budgets, their PPC and SEO teams approached our projects as if we are an enterprise level organisation. I really respect that.
Jonathan Riley, Startup owner
“We’ve been working with them for over a year now and the campaign results are being delivered with flying colours. Always available, open for suggestions and goal-pivots, with the know-how to match.”
Zeljko Bosnjak – Digital Marketing Manager, International Tobacco Company
“A very professional yet friendly communication with this agency. Our project required a dynamic and proactive approach to SEO, which Four Dots handled with ease. They boast transparency and they delivered, with some of their specialists even providing us with some free (but valuable) tricks of the trade.”
Jovana Grubač, Digital Marketing Specialist at Salveo
“I was surprised that an SEO specialist team of that much experience and expertise is so open to suggestions and patient enough to listen to our layman recommendation, even though our proposals were not on point. This team has iron patience and is not holding back their knowledge. They always explain why something works and why some of our ideas were wrong. I like agencies that let their clients learn from them.”
Eric Davis – CIO
“If you have even the tiniest amount of experience with digital marketing companies you know that zero-BS approach is as rare as seeing bigfoot. Well, Four Dots is the bigfoot of SEO agencies. They’ve been transparent, open and professional all the way through with all our projects and campaigns. The results didn’t lack either.”
Sheryl Stamets – User Acquisition specialist
“We didn’t have the slightest clue about how bad our website was performing. The FD team did an amazing job with all the SEO-related technicalities and even optimised the design and code of our pages so they are better visible on Google. Their content team is also delivering amazing articles and their link building strategy has improved our traffic immensely.”
Natasa Djukanovic – CMO, Domain.me
“Even though our collaboration with Four Dots is still fresh and ongoing, we can say that their teams have been extremely forthcoming and pragmatic about our wishes. They are managing to perfectly combine our busines goals with the current market. The traffic (especially organic) is increasing each month. So far so good!”
Igor Gasparevic – Marketing Specialist, Beko Global
“Amazing collaboration so far. Four Dots was extremely helpful with our digital marketing projects. Their SEO and PPC departments have proven to be very responsive, with a firm grasp of how to improve our website’s performance right from the start. We are getting punctual and concise progress reports each month, with valuable insight into what needs to be done next.”
Dubravko Opasic – CEO, Younited Agency
“I like it when a marketing agency is all about the data. These guys are masters for data analysis and are able to effectively track and use the right KPIs for our demanding campaign. The level and quality of communication are optimal. Nothing but praise for this team, really.”
“If you seek an SEO agency for the long haul, FD is the door to knock on first. My business has been collaborating with this crew for years and the long-term results are astonishing. They know how to use standard SEO practices, but are also extremely resourceful when the project requires an oddball approach”
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