Buyers now ask ChatGPT, Gemini and Google's AI Mode for a shortlist before they ever visit a website. Generative engine optimisation gives those engines a clear, trustworthy reason to put your brand on it.
AI engines don't rank pages — they assemble answers. The brands that get named are the ones the models can read, verify and quote with confidence.
AI SEO is the work of becoming that brand: content built to be extracted, entity signals that remove doubt, and third-party mentions that back up what you say about yourself.
Generative engine optimisation sits on top of solid SEO. We keep the foundations strong and add the layers AI answers actually draw on.
Pages restructured so the direct answer, the supporting detail and the proof are easy for a model to lift — clear headings, concise definitions, comparison tables and FAQs.
Consistent naming, About and author pages, Organization schema and profile alignment so engines are certain who you are, what you do and where you operate.
We identify the publications, directories, reviews and community threads AI engines lean on in your category, then earn your place in them.
Schema markup that describes your services, products, people, locations and FAQs in a format machines parse without guessing.
Robots rules, rendering and site speed checked so GPTBot, Google-Extended, PerplexityBot and friends can actually reach and read your best content.
We track the prompts your buyers use and report how often you're mentioned, cited or recommended — alongside your organic search results.
We build a prompt set from your keywords, sales conversations and customer questions, then record what each engine says today — and who it recommends instead of you.
Crawlability, schema, entity consistency and content gaps are prioritised by impact, so the quickest, most defensible wins ship first.
We rework key pages into answer-ready formats and build mentions on the third-party sites the models trust in your niche.
Monthly prompt tracking shows where visibility is moving. We double down on what's working and adjust what isn't.
Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.
Read the case study →
A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.
Read the case study →A Sydney car customisation business with almost no organic footprint. Focused on-page work and restructuring content for featured snippets took the site to 2,223 estimated clicks a month.
Read the case study →Each engine works differently, but the patterns are consistent enough to plan around:
There is no separate secret index for AI. Google's AI features draw heavily on pages that already rank, and the other engines lean on search indexes too. That's why we treat generative engine optimisation as an extension of SEO rather than a replacement: technical health, helpful content and genuine authority still do most of the heavy lifting. What GEO adds is a sharper focus on answer formatting, entity clarity and the specific third-party sources each engine relies on.
AI answers vary by engine, by wording and even by the day. Anyone guaranteeing that ChatGPT will always recommend you is overselling. What we can do is measure your visibility across a fixed set of prompts, make the changes that consistently improve it, and report honestly on the trend. If you want a baseline before committing, start with an AI visibility audit; if you're already investing, ongoing AI citation tracking keeps the picture current.
Your account is run by senior strategists from our Sydney office, each with 10+ years in search. We don't tie clients into long contracts, and we only take on businesses we believe we can genuinely grow — so if AI search isn't the right priority for you yet, we'll say so.