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Home / Our Tools
Our software

Power SEO tools

We don't just use the tools — we build them. Four handy, budget-friendly marketing platforms, engineered in-house for the way real campaigns actually run.

Let's start your project → See the tools
Built by Four Dots, used on every campaign we run:
✓ Reportz ✓ Dibz ✓ Base ✓ Cue

When off-the-shelf software hits a wall, we engineer our own — then run our clients' campaigns on it.

Prospecting, link management, social proof and reporting — four problems we got tired of solving twice.

The tools

So far, we've developed the following handy and budget-friendly marketing tools.

Each one is a product in its own right — and each one is already working behind the scenes on Four Dots campaigns.

Reportz — automated reporting

A highly functional software for automated reporting and data-tracking. It integrates real-time data from the tools you already trust, with the focus squarely on marketing KPIs and metrics. Custom request? Tell us the platform and we'll do our best to pull its data into Reportz. reportz.io

Dibz — link prospecting

Dibz helps independent SEO consultants and full-service agencies automate, speed up and simplify link building and influencer research. Search, sort, filter and cherry-pick the prospects worth your time — ignore the inferior ones, import and export your lists, and get them evaluated. dibz.me

Base — link management

An advanced link building management platform that SEO agencies use to increase profits, manage the links they've created and the link builders who create them, and generally deliver better SEO results for clients. base.me

Cue — social proof

Cue shows notifications of recent leads and purchases directly on your site, lifting social proof and conversion rates. With 17 different settings and customisations you can tune the tone, design, conversion type and position of your cue — triggering urgency and informational social influence with precise messages. getcue.app

Reportz

Your numbers, live — in one dashboard.

Every Four Dots client gets a real-time Reportz dashboard that pulls SEO, paid, links and analytics into a single white-label view. No black boxes, and no waiting until the end of the month to find out what happened.

✓ Real-time KPIs ✓ White-label ✓ Built in-house
Reportz live reporting dashboard showing visits, conversions and channel performance
How they fit

Where each tool
slots into a campaign.

The four platforms aren't a bundle you have to buy — they're the plumbing behind the work we already do for you.

01

Find the prospects — Dibz

Link and influencer research runs through Dibz: we search, filter and cherry-pick the sites worth pitching, then discard the rest before a single email goes out.

02

Run the outreach — Base

Every link we build is tracked in Base, so the campaign, the link builders and the links they've placed all sit in one managed pipeline rather than a spreadsheet.

03

Lift the conversion rate — Cue

Once the traffic arrives, Cue surfaces recent leads and purchases on your site — social proof applied to the pages that already have visitors on them.

04

Prove the result — Reportz

Everything lands in a live Reportz dashboard: rankings, traffic, paid and conversions, pulled from your existing platforms in real time.

01

Reportz — automated reporting and data-tracking

Reportz is a highly functional software for automated reporting and data-tracking. It integrates real-time data from your most trusted tools into a single dashboard, so the numbers your client sees are the numbers that exist right now — not a snapshot someone assembled last Tuesday. So far we've focused mostly on tracking marketing KPIs and metrics, but the roadmap follows demand: if you have a custom request, contact us and we'll do our best to incorporate data from your favourite platform into Reportz.

04

Cue — social proof and conversion rate

Cue directly shows notifications of recent leads and purchases on your site, and by doing that increases social proof and conversion rates. A high level of customisation enables you to show precise messages and trigger urgency and informational social influence. With 17 different settings and customisations you'll be able to adjust your tone, design, type of conversion and the position of your cue — so it reinforces the page rather than interrupting it.

05

What building our own software changes for clients

It changes three things. Transparency: your reporting is live, not curated. Speed: our specialists spend their hours on strategy and outreach rather than on data entry. And judgement: when we recommend an approach, it's informed by having built the machinery underneath it. If you'd like to see what that looks like on your account, start a conversation — or read more about how the tooling supports our link building, SEO and conversion rate optimisation work.

Questions

The tools, answered.

Do I have to buy the tools to work with Four Dots?+
No. They're the software our own team runs on. If you engage us for SEO, links or paid media, the tooling comes with the work — including a live Reportz dashboard for your account.
Can I use them on their own?+
Yes. Each platform is a standalone product with its own site — Reportz, Dibz, Base and Cue. Agencies and independent consultants use them without ever engaging us as an agency.
Can Reportz pull data from the platform I already use?+
Reportz integrates real-time data from the tools you already trust, and the focus so far has been on marketing KPIs and metrics. If your favourite platform isn't covered yet, get in touch — we'll do our best to incorporate it.
What does Cue actually do to a page?+
It shows notifications of recent leads and purchases on your site to build social proof. There are 17 different settings and customisations, so you control the tone, the design, the type of conversion shown and where on the page it appears.
Why build your own software at all?+
Because we understand agency operations from the inside. When off-the-shelf software hit a wall — prospecting at scale, managing hundreds of built links, reporting without a monthly scramble — it was faster to engineer the answer than to work around it.
Let's start your project

Put the tools —
and the team — to work.

✓ A live Reportz dashboard on your account ✓ Prospecting and link management done properly ✓ No obligation, no lock-in
Let's start your project → Or call +61 2 8999 3731