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AEO & AI Search

AI Visibility
Audit

Find out exactly what ChatGPT, Gemini, Perplexity and Google's AI Overviews say when your buyers ask about your category — and get a prioritised plan to change it.

4
major AI engines tested against the prompts your buyers actually use

✓ Prompt testing ✓ Competitor share ✓ Technical access ✓ Prioritised fixes

Most brands have no idea how AI engines describe them. Some aren't mentioned at all; others are described with outdated or simply wrong information.

An AI visibility audit replaces guesswork with evidence: what each engine says today, why it says it, and what will move the needle.

What's included

A clear picture of your AI presence,
and a plan to improve it.

A one-off diagnostic that covers the answers, the sources behind them and the technical and content issues holding you back.

Custom prompt set

We build a set of prompts from your keywords, services, locations and real customer questions — the queries that lead to a shortlist.

Multi-engine testing

Each prompt is run across ChatGPT, Gemini, Perplexity and Google AI Overviews, with responses recorded so nothing relies on memory or screenshots.

Competitor share of answer

See which competitors are named, how often, and how they're described — and where you're absent from answers you should own.

Source analysis

We trace the pages and publications engines cite in your category, revealing the third-party sources worth earning a place in.

Crawlability & schema check

Robots rules for AI crawlers, rendering, structured data and entity consistency reviewed for anything that blocks or confuses the models.

Prioritised action plan

Every finding is ranked by likely impact and effort, so your team — or ours — knows exactly what to do first.

How we work

From first question
to clear next steps.

01

Brief & prompt set

A short call to understand your services, markets and competitors, then we agree the prompts to test so the audit reflects how your buyers really search.

02

Test & record

We run every prompt across the engines and log mentions, citations, sentiment and accuracy, plus the sources each engine leans on.

03

Diagnose

We review your site's technical access, schema, entity signals and content against what the engines reward, and find the gaps.

04

Walk-through & roadmap

You get a written report and a live walk-through with a senior strategist, ending in a prioritised roadmap you can act on straight away.

Case studies

SEO foundations we've built for clients.

See all case studies →
E-commerce · Homewares
+228%
organic visits
+200%
organic revenue
15,000
active users

Owning the searches that actually convert

Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.

Technical SEOContentCRO
Read the case study →
Home Services · Multi-trade
4.8×
top-10 keywords
6.6×
top-5 keywords

Ranking a multi-trade business suburb by suburb across Sydney

A keyword map covering every trade and service area, local pages built around it and ongoing technical work took Network Plumbing from 967 to 4,676 top-10 rankings.

Keyword MappingLocal SEOTechnical SEO
Read the case study →
Medical Supplies · Ecommerce
+640%
estimated clicks
+320%
ranked keywords
$12,991
monthly traffic value

Rebuilding an ecommerce store's organic foundations

A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.

Technical SEOOn-pageLink Outreach
Read the case study →
01

What the audit measures

  • Mention rate — how often your brand appears across the prompt set, by engine.
  • Citation rate — how often your own pages are linked or referenced as a source.
  • Accuracy — whether services, locations, pricing signals and other facts are described correctly.
  • Positioning — whether you're recommended, merely listed or mentioned with caveats.
  • Competitive share — the brands that win the answers you don't, and the sources supporting them.
02

Reading the results honestly

AI responses aren't fixed. The same prompt can produce a different answer tomorrow, and engines personalise by location and context. We control for this by running a consistent prompt set, recording full responses and focusing on patterns rather than single answers. The report is clear about what is a reliable finding and what is noise, so you're not chasing a one-off result.

03

What happens after the audit

The roadmap is yours to keep. Many clients hand the technical items to their developers and the content items to their marketing team. Others ask us to implement through our AI SEO and generative engine optimisation service, with ongoing AI citation tracking to measure the change against the audit baseline. Common fixes include schema markup, reworking key service pages into answer-first formats and earning mentions on the sources the engines already trust.

04

Who runs your audit

Audits are carried out by senior strategists from our Sydney office, each with 10+ years in search, as part of our wider answer engine optimisation practice. You speak to the person who did the work, not an account manager reading from a template.

05

Who benefits most from an audit

The audit is most valuable for businesses whose customers compare options before they enquire: professional services, healthcare, B2B software, trades covering multiple suburbs, and ecommerce brands in crowded categories. It's also useful before a rebrand, a site migration or a big content investment, when you want to know how engines currently understand you so nothing valuable is lost. If you already run SEO with us or another agency, the audit adds the AI layer your current reporting doesn't show.

Questions

AI visibility audits, answered.

Which AI engines do you test?+
ChatGPT, Google Gemini, Perplexity and Google AI Overviews as standard. We can add Microsoft Copilot, Claude or Google AI Mode where they matter to your audience.
How many prompts are included?+
It depends on the breadth of your services and markets. We agree the prompt set with you upfront so it covers the questions that genuinely lead to enquiries, rather than padding it with vanity queries.
Is this a one-off or ongoing service?+
The audit is a one-off diagnostic. If you want to keep measuring visibility month to month after the fixes go in, that's what our AI citation tracking service is for.
Do I need to give you access to my website?+
Not to run the audit. Read-only access to Google Search Console and analytics helps us connect AI visibility to your organic performance, but it isn't required.
Will the audit tell me why a competitor is recommended over us?+
Usually, yes. By tracing the sources engines cite and comparing entity signals, content and mentions, we can normally show what the competitor has that you don't — and what it would take to close the gap.
Get in contact

See what AI tells your buyers
before they call anyone.

✓ Tested across the engines your buyers use ✓ A prioritised roadmap, not a data dump ✓ Walked through by a senior strategist
Request an audit → Or call +61 2 8999 3731