Your customers don't only search on Google. Microsoft Advertising puts you in front of people on Bing, Edge, Windows and Copilot, often at a lower cost per click and with less competition.
Microsoft Advertising is the search channel most of your competitors forget. That's the opportunity.
Fewer advertisers usually means cheaper clicks and room to win searches you'd pay more for on Google.
Importing your Google Ads account is a starting point, not a strategy. We rebuild it for how Microsoft's network and audience actually behave.
We import your proven campaigns, then fix what doesn't translate: bids, budgets, ad extensions, audiences and settings that behave differently on Microsoft.
Keyword-led search campaigns on Bing and partner sites, with negative keyword management and search term reviews to keep spend on qualified queries.
A Microsoft-only advantage: adjust bids by company, industry and job function from LinkedIn data, ideal for B2B search.
Your Merchant Center feed imported into Microsoft Merchant Center to run Shopping and Performance Max for retail on Bing.
Native and display placements across Microsoft properties such as MSN, Outlook and Edge, used selectively for remarketing and prospecting.
Universal Event Tracking and conversion goals set up correctly, with Microsoft results reported alongside Google so you can compare like for like.
We look at your Google Ads performance, your audience and the search volume available on Microsoft to estimate whether it's worth the investment.
Campaigns are imported from Google Ads where it makes sense, then restructured, with UET tracking and conversion goals set up before launch.
LinkedIn profile targeting, device and demographic adjustments and Microsoft-specific ad formats are added to sharpen performance.
Search terms, bids and budgets are managed weekly and reported monthly against the same target CPA or ROAS as your Google campaigns.
A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.
Read the case study →
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Microsoft Advertising lets you import campaigns straight from Google Ads, and many businesses stop there. The problem is that a straight copy carries over settings that don't suit Microsoft's smaller, different audience: bids set for Google's auction, budgets that underspend, audience lists that don't exist and extensions that don't map cleanly. Accounts left on autopilot after an import quietly underperform.
We use the import to save setup time, then review the account line by line. Bids and budgets are recalibrated, match types and negative keywords are reviewed, UET conversion tracking is confirmed and Microsoft-only features are switched on where they help.
Microsoft owns LinkedIn, and Microsoft Advertising is the only search platform that lets you adjust bids using LinkedIn profile data. You can increase bids when the person searching works in a particular industry, at a target company or in a specific job function. For B2B businesses, that turns generic search terms into far more qualified traffic. It pairs well with a LinkedIn Ads campaign, reaching the same buyers when they search as well as when they scroll.
Retailers can import their Google Merchant Center feed into Microsoft Merchant Center and run Shopping and Performance Max campaigns on Bing. If your feed is already in good shape from your Google Shopping campaigns, launching on Microsoft is relatively quick and gives you additional product visibility for little extra effort.
We manage Microsoft Advertising as part of your overall search strategy, not as an afterthought. Results are reported side by side with your Google Ads management, measured against the same target CPA or ROAS, and budget moves to whichever engine delivers better returns. Your account is run by a senior strategist with 10+ years' experience, you own it outright and there are no long lock-in contracts.