YouTube reaches your audience on every screen, from phones to the living-room TV. We plan, target and optimise YouTube campaigns so video spend builds demand you can actually see in your results.
Video is no longer just for brand awareness. Done right, YouTube drives leads and sales.
We build YouTube campaigns around a clear goal, the right audience and tracking that shows what video is really contributing.
From picking the right campaign type to getting creative that holds attention in the first five seconds, everything you need to make YouTube pay its way.
The right mix of Demand Gen, video reach, video views and Performance Max video, chosen for your goal rather than whatever the platform suggests by default.
Custom segments built from search terms and competitor sites, in-market and life-event audiences, customer lists and lookalikes to reach people likely to buy.
Skippable in-stream, bumper, in-feed and YouTube Shorts placements, with vertical and horizontal versions so your ads look right everywhere they run.
Practical briefs and feedback on hooks, branding, captions and calls to action, based on what earns attention and clicks on YouTube.
Re-engage people who watched your videos, visited your site or engaged with your channel, and move them toward an enquiry or purchase.
Conversion tracking, view-through and engaged-view conversions and brand lift where it applies, reported in plain language, not just view counts.
We agree what YouTube needs to deliver, whether that's awareness, consideration, leads or sales, and who it needs to reach.
We review or brief your video assets and set up conversion tracking and audience lists before a dollar is spent.
Campaigns go live with structured tests across audiences, formats and creative variations to find what works quickly.
Placements, bids, audiences and creative are refined continually, and budget scales into what drives results, reported monthly against your target.
A previous agency's account structure and bid settings were quietly wasting budget. We restructured the Google Ads account and reset bidding — cost per conversion fell from $40 to $20 within the first month.
Read the case study →
Custom apparel is a crowded, price-driven market. Google Ads management paired with proper goal tracking and a purpose-built landing page delivered over 100 leads at an $84 cost per lead.
Read the case study →We took over a mismanaged Ad Grants account, reconfigured it from the ground up, and upgraded ads, keywords and bid settings — then maintained it to keep the grant compliant. The client has since recorded more conversions through Google Ads than at any point in their history.
Read the case study →Google has consolidated its video options, and choosing the right one matters. Demand Gen campaigns run across YouTube in-stream, in-feed and Shorts placements as well as Discover and Gmail, and are built to drive action from people who aren't actively searching. Video reach and video view campaigns are better suited to awareness and consideration. Performance Max can also serve your video assets alongside search and Shopping.
We pick the campaign type based on what you need YouTube to achieve, then set bidding and targeting to match, rather than running every objective through one campaign and hoping for the best.
YouTube's targeting is far more precise than many advertisers realise. Custom segments let us reach people who have recently searched for terms related to your business on Google, or who browse sites similar to your competitors'. Your customer lists and website visitors can be used for remarketing or as signals to find similar people. Combined with in-market and life-event audiences, this means your video reaches people who are actually in the market, not just anyone with a pulse.
On YouTube, creative does most of the heavy lifting. Viewers can skip after five seconds, so the hook, the branding and the message need to land early. We give practical guidance on structure, captions, calls to action and formats, including vertical versions for Shorts, and test variations so decisions are based on data rather than taste. You don't need a big production budget; well-planned, simple video often outperforms polished ads that bury the message.
Video rarely gets the last click, so judging it on direct conversions alone undersells it. We set up conversion tracking properly through our conversion tracking setup service, report on engaged-view conversions and watch what happens to branded search and remarketing performance when video is running. Your campaigns are managed by a senior strategist with 10+ years' experience, you own your accounts and there are no long lock-in contracts. YouTube works best alongside Google Ads search and Meta advertising as part of our wider PPC and paid media services.