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Link Building

Link Building
Guest Post Services

Getting an SEO agency to handle guest posting isn't just about boosting your brand's visibility long-term. It's also a chance to connect with big names that your audience already knows and loves — without it eating up your time and budget.

10+
years building guest posts for Australian businesses

✓ Manual outreach ✓ Niche-relevant ✓ DR & traffic vetted ✓ Link maintenance

Signals from relevant websites — links that lead back to your pages — make a huge difference in search rankings. Earning them is a complex, time-consuming process.

A link building agency takes the load off your plate so you can focus on what you do best.

What's included

Achieve long-term online success
with our guest posting services.

Guest posts and blogger outreach are among the critical parts of an all-encompassing digital marketing strategy — effective methods for generating quality external links, assuring organic traffic and building relevant contacts for future growth.

Market research

Identifying industry influencers and relevant contacts — the people whose audiences already trust them.

Industry monitoring

Getting to know your specific niche, the bloggers who own it and the topics they actually like to publish.

Outreach & engagement

Establishing contact via the appropriate channel — email, social networks — and earning the placement, never buying a spam link.

A quality backlink pool

Your website gets numerous backlinks from reputable sites and platforms — and a boost in rankings and brand credibility.

Link management & maintenance

Once your link is created, it shouldn't be forgotten. We make sure that your domain rating continues to rise.

Content built to be published

Guest posts written to earn the placement on merit — relevant, genuinely useful and worth the host site's audience.

How we work

Let us get you to the top,
one backlink at a time.

01

Research your niche

We map your market, your competitors' link profiles and the bloggers and publications your audience already reads.

02

Qualify the prospects

Sites are assessed on niche, Domain Rating, organic traffic, top-level domain and competitor overlap — with campaign-specific SLAs where you need them.

03

Outreach & placement

Manual outreach, real relationships, real editorial placements. Links are throttled or built for brand rather than target keywords if a profile risks looking unnatural.

04

Maintain & scale

We monitor live links, replace any that go down within the replacement period, and scale the campaign as your domain rating climbs.

Case study · Gutter Replacement Brisbane

Branded guest posts,
a newly created brand.

A minimal budget and a brand nobody had heard of. The strategy was deliberately narrow — focussing solely on branded guest posts to the homepage. Over the past 12 months traffic increased 2.5x, and keywords ranking in positions 1–3 more than doubled from 21 to 53.

Read the case study →
Organic traffic2.5x
Keywords in positions 1–321 → 53

— Branded guest posts to the homepage, over 12 months

Case studies

More link building results.

See all case studies →
Consumer Electronics · Appliances
39
guest posts
12
category pages
DR 42
median link DR

Category-page link building for Samsung Australia

Editorial links briefed page by page to Samsung’s fridge, laundry and vacuum categories, nearly doubling the referring domains on its thinnest pages in two months.

Link BuildingGuest PostsEnterprise
Read the case study →
Home Services · HVAC
15×
organic traffic
55 → 635
top-10 keywords
12 mo
campaign

Taking an air-conditioning business from invisible to page one

Keyword mapping, a technical audit and a steady monthly link-building campaign lifted estimated organic traffic from 62 to 933 visits a month in a year.

Link BuildingKeyword ResearchTechnical SEO
Read the case study →
Finance · Health Insurance

Enterprise link building in a YMYL category

Health insurance comparison is YMYL territory — Google holds it to the highest standard, and links have to be genuinely earned. We ran guest post blogging and SEO consultancy to lift rankings for target keywords in the health insurance comparison space.

Enterprise Link BuildingGuest PostsSEO Consultancy
Read the case study →
01

Why are guest post services important?

Guest posts and blogger outreach are among the critical parts of an all-encompassing digital marketing strategy. They represent effective methods for generating quality external links, assuring organic traffic and building relevant contacts for future growth. By generating quality backlinks and connecting with industry leaders, your online presence acquires higher credibility among both your consumers and search engines.

Signals from relevant websites — links that lead back to your pages — make a huge difference in search rankings. However, getting those quality backlinks is a complex and time-consuming process to be deployed without top SEO experts. Four Dots' guest posts department has 10+ years of experience in the field of off-site SEO, and our link building services involve the following processes:

  • Market research — identifying industry influencers and relevant contacts.
  • Industry monitoring — getting to know your specific niche, the bloggers and the topics they like.
  • Outreach & engagement — establishing contact via the appropriate channel (mail, social networks, etc).
  • Creating a quality backlink pool — your website gets numerous backlinks from reputable sites and platforms, and a boost in rankings and brand credibility.
  • Link management & maintenance — once your link is created, it shouldn't be forgotten. We make sure that your domain rating continues to rise.
02

Value for your brand

The modern age of mass blogging, both personal and corporate, has made it much more difficult to get your voice heard and grow as a brand. Guest post services are deployed across all industries and niches, and the competition has never been tighter. This means that getting a high-quality backlink that will help you rank higher has become either impossible or downright expensive.

But for a link building agency that already knows all the tricks of the trade that this SEO method hides, creating links of high quality is our favourite domain (sorry for the pun). A single backlink can lead to a higher search position in Google's results. Why not use this to your advantage?

Questions

Guest posts, answered.

How do you find link prospects and opportunities?+
Depending on how you wish to work with us, we can do this in a few different ways. We can create competitor outreach campaigns, where we look at the websites your competitors have built links on and work to earn links on those same websites. We can also look at the DR range of websites and niches, and create outreach campaigns to build links on sites which are niche-relevant, have a strong DR and have real organic traffic. If you're after a quantity-based campaign, we can further expand to similar niches and lower-DR websites.
How do you evaluate potential sites?+
Potential websites are assessed on niche, Domain Rating, organic traffic, top-level domain (.com.au, .co.uk and so on) and your competitors' link profiles. We can work to specific SLAs as well, depending on the client.
Are you reviewing metrics like DR, traffic, referring domains and TLD?+
Yes — and each campaign will have specific goals which may influence how these metrics are reviewed.
How do you ensure against penalties?+
We have not had a penalty in over 7 years of link building, and we also have a team who work on penalty removals and link-spam monitoring. If we feel the link building would become unnatural, links are throttled or built for brand rather than target keywords. We will also consult with clients who don't have strong enough content for links to be built to their sites, and suggest content creation — blogs, whitepapers, infographics — that is more likely to attract links.
How quickly can you deliver links?+
The usual timeline is monthly. Because it's manual outreach, some links land quicker and some are delayed — which is why we prefer to work with clients on campaigns that run for a time period, rather than on link orders. That said, we can accommodate most types of delivery.
Are there guarantees on how long a link will be live?+
As we do not own the websites where the links are created, we can't guarantee this. What we can guarantee is a replacement period for links if they do go down.
Can you assure quality — no bad links?+
We can work together on this, although it may influence prices when the links become harder to obtain.
Get in contact

Contact us now and we'll
start working right away.

✓ Manual outreach, never bought links ✓ Sites vetted on niche, DR and real traffic ✓ No penalty in over 7 years of link building
Get a quote → Or call +61 2 8999 3731