Brisbane Plumbing & Drainage wasn’t starting from zero. The site already ranked for thousands of plumbing searches across Brisbane — but growth had flattened through the first half of 2023, and the next tier of rankings was held by competitors with more authority.
More content alone wasn’t going to move it. The site needed external signals that it deserved to outrank the businesses sitting just above it.
Keyword research. We began in July 2023 by reviewing the keywords the site already ranked for and the near-misses sitting on page two — the cheapest wins available — and agreed priorities with the client.
Monthly link building. Four Dots then built links month by month, aimed at the pages closest to breaking into the top positions, so every link had a realistic chance of turning into a ranking gain.
Transparent reporting. A live reporting dashboard and monthly reports showed every link placed and the ranking movement that followed.
In the six months from July 2023 to January 2024, estimated organic traffic grew from 1,973 to 3,130 visits a month (+59%). Keywords in Google’s top 10 rose from 1,974 to 2,772, and top-5 rankings climbed 45% to 1,535.
Total ranked keywords grew from 16,121 to 20,370 — proof that link authority lifts the whole site, not just the pages you point it at.
Source: SE Ranking estimates, Australian database, July 2023 vs January 2024.
