Your category and product pages are your shopfront in Google. We make them easier to crawl, more relevant to how people shop and strong enough to outrank the marketplaces — on Shopify, WooCommerce, BigCommerce or a custom build.
Paid traffic stops the day the budget does. Organic revenue keeps compounding.
Ecommerce SEO turns your store's biggest pages into a sales channel that doesn't charge you per click.
Online stores have SEO problems brochure sites never face — thousands of URLs, faceted navigation, out-of-stock products, duplicate descriptions. We solve those first, then build growth on top.
Your highest-value pages, structured around how customers actually search — with useful copy, filters handled properly and strong internal links.
Titles, descriptions, images and specs written to rank and convert, with a scalable approach for large catalogues.
Faceted navigation, pagination, canonicals, variant URLs and crawl budget managed so Google spends its time on pages that sell.
Structured data for price, availability and reviews so your listings stand out in search and in Google Shopping's free listings.
The buying-intent searches your customers use, mapped to the right category, subcategory or product page.
Organic sessions, transactions and revenue by page type in GA4 — not just rankings — so you can see the return.
A crawl of your full catalogue, a review of your platform's SEO limits, and analysis of which categories and products already earn — and which should.
Duplicate and thin pages consolidated, faceted URLs controlled, internal links and schema corrected. On big catalogues this alone can unlock growth.
New and improved category content, product templates and supporting buying guides built around commercial keywords.
Links to the categories that matter, seasonal planning ahead of sales peaks, and monthly reporting against organic revenue.
Unable to match competitors' paid budgets, Miss Amara went all-in on organic. We targeted high-intent phrases and earned the rankings to match — compounding growth across 19 months.
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A previous agency had worked the site for nearly a year with little to show. From April 2022 we rebuilt the technical foundations and information architecture, remapped keywords and implemented GA4 — taking the store to 32,000 estimated clicks a month.
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Editorial links briefed page by page to Samsung’s fridge, laundry and vacuum categories, nearly doubling the referring domains on its thinnest pages in two months.
Read the case study →Every platform has its quirks. Shopify forces certain URL structures, creates duplicate product paths through collections and limits robots.txt control without workarounds. WooCommerce gives more flexibility but often suffers from plugin bloat and slow pages. BigCommerce, Magento and headless builds each bring their own challenges.
We've worked across all of them, and we know which issues are worth fixing and which are cosmetic. As a Shopify SEO agency, for example, we focus on collection page content, internal linking, theme speed, and handling of tags and filtered collections — the changes that make a measurable difference.
Thin category pages with nothing but a product grid rarely rank for competitive terms. We add concise, genuinely helpful content — buying considerations, sizing, materials, comparisons — positioned so it doesn't push products below the fold. For product pages, we build templates that combine unique descriptions with structured specs, reviews and FAQs.
Where your catalogue is large, we prioritise: the top revenue products and categories get hand-crafted copy, while the long tail gets scalable improvements. Our content development team writes for both search and sales.
Ecommerce is competitive, and big retailers and marketplaces carry a lot of authority. Earning links to category pages is hard but powerful — it's the work behind our Samsung Australia campaign, where links were built directly to fridge, laundry and vacuum categories. Our link building services focus on relevant, editorial placements, with no penalty in over seven years of link building.
Changing platforms is one of the riskiest moments for an online store's organic revenue. Product and category URLs change, redirects get missed and rankings can drop overnight. If you're planning a move to Shopify or another platform, see our SEO migration services — we map every URL before launch and monitor recovery afterwards. You'll work with a senior strategist from our Sydney office throughout, with no long lock-in contract.