Category Content Strategy
Creating Content That Your Audience Will Adore – The Human Oriented Approach These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, […]
Category SEO
Think about the people you see around you every day. How many of them have smartphones and how much time they spend with them. Numbers are telling us that almost half of the world’s population is actively using internet in one way or another. Out of all of them, half access the internet via their […]
Category Growth Hacking
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn Back in 2012, Bill Lee wrote a cheeky piece for Harvard Business Review declaring marketing a dead paradigm. His observation was right on the spot: whether marketers like it or not, traditional advertising approaches […]
Category SEO
Changes in Negative Local Search Ranking Factors in Last 3 Years One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind […]
