Google Ads Management &
PPC Campaign Services

Google Ads Management: Paid Search Rules

Google Ad’s previously known as Google Adwords is the easiest way to get your business in front of actively searching users. Its unique system will bring clicks through to your website and the best part is, you will only pay for them when high intent purchases want to speak to you about your business or browse your website to make a purchase. Its a Win-Win for everyone involved and its the fastest and easiest way to help drive revenue to your business. We helped this online only retailer increase their Return on Adspend from 9:1 to 15:1 and increased doubled their sales (100% increase) from 40k / month to 80k / month !

Calculating ROI and Ad Spend

No campaign is efficient until it proves to be a source of profit for your business. This is why Four Dots Australia, one of the top Sydney SEO campaigns agencies optimize PPC campaigns for maximum Conversion Rate Optimisation and not just for clicks, which remains our focus throughout the whole process of PPC management. We constantly look beyond numbers to develop your business so that it can easily calculate the specific benefits our services bring. Of course, as long as you’re seeing significant profit from your investment, you can be sure we are doing the right thing.

Our Approach to PPC Advertising Management

Based on our understanding of your business, we create customised PPC and SEO strategies designed to achieve your specific goals. Whether you want to increase website traffic, generate leads, or boost sales, we develop a strategy that aligns with your objectives.

Google Ads Creation and Optimisation

Our team of experienced copywriters and designers create compelling ads that resonate with your target audience and perform well on search engines. We continuously optimise these ads based on performance data to ensure they deliver the best possible results.

Keyword Research and Selection

We conduct thorough keyword research to identify the most effective keywords for your campaigns, improving search engine visibility. By targeting high-intent keywords, we ensure your ads reach users who are most likely to convert.

Bid Management

We use advanced bid management techniques in PPC advertising to maximise the efficiency of your ad spend. By adjusting bids based on performance data, we ensure you get the best return on investment (ROI) from your campaigns.

Continuous Monitoring and Optimisation

PPC campaigns require constant monitoring and optimisation to stay effective. We continuously track your campaign performance and make data-driven adjustments to improve results. This includes A/B testing of ad copy, adjusting bids, and refining targeting.

Transparent Reporting

We provide transparent reporting so you can see exactly how your campaigns are performing. Our detailed reports include metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and ROI. We also provide insights and recommendations for further optimisation.

Case Studies

Case Study 1: E-commerce Success

A focus on paid ads helped an online retailer improve their PPC performance and achieve e-commerce success. Through meticulous keyword research, ad optimisation, and bid management, we were able to increase their ROAS from 9:1 to 15:1 and double their monthly sales from $40k to $80k. Our customised strategy focused on targeting high-intent keywords and continuously refining ad copy to maximise conversions.

Case Study 2: B2B Lead Generation

A B2B company wanted to generate more leads through paid search advertising on Google Ads. We developed a targeted PPC strategy that included in-depth keyword research, compelling ad copy, and strategic bid management. As a result, we increased their lead generation by 120% while reducing their cost per lead by 30%.

Case Study 3: Local Business Growth

A local service provider sought our help to boost their online presence and attract more customers. By focusing on local keywords and creating geo-targeted ads, we significantly increased their visibility in local search results. This led to a 50% increase in website traffic and a 40% increase in new customer enquiries.

Why Choose Us?

Expertise and Experience

With years of experience managing PPC campaigns for businesses of all sizes, our SEO agency has the expertise to deliver exceptional results. Our team stays up-to-date with the latest industry trends and best practices to ensure your campaigns are always ahead of the curve.

Data-Driven Approach

We believe in making data-driven decisions for both on-page and off-page SEO. Our strategies are based on thorough data analysis and continuous optimisation to ensure maximum ROI.

Personalised Service

We understand that every business is unique. That’s why we offer personalised service and customised strategies tailored to your specific needs and goals.

Proven Track Record

Our track record speaks for itself. We have helped numerous businesses achieve their PPC goals and drive significant revenue growth.