Fix the technical SEO issues holding your website back from performing. Only a properly built website is a well-performing website — so every element has to meet Google's long-established criteria.
If your website isn't bringing the expected results even with advanced content strategies, chances are its technical properties are impeding your progress.
Search engines prefer clean code, well-organised page elements and optimised content. Technical optimisation is the pillar that unlocks the other two.
A road map and an in-depth technical audit that prioritises exactly what to fix, in what order — and why it matters.
Code efficiency, page load time, indexing issues, crawl rank and international optimisation, assessed end to end.
Confused by Schema.org, CWV, 404s, 301s and canonicals? We clear the errors you've found and help your site avoid them in future.
A slow website means visitors bounce. We reduce page load times, minimise server response and implement caching to lift conversions.
Clear navigation, correct header hierarchy, a working sitemap and internal links that let search engines crawl and index every page that matters.
Image optimisation, mobile optimisation and video optimisation — so your pages are accessible to users and crawlers alike.
Where competitors are gaining ground, and where your experience, expertise, authoritativeness and trust signals fall short.
A full technical review of site architecture, website speed, mobile-friendliness, on-page elements and technical errors — broken links, duplicate content, crawl errors.
We aim to complete an audit within three weeks, so you and your teams have enough information to implement the recommendations within the month — highest-impact items first.
If you're on an authorised CMS we implement the technical recommendations ourselves. Our consultants are well versed in WordPress, Shopify, Squarespace, Wix, BigCommerce, Magento, Joomla, Duda and Webflow.
For SEO retainer clients we run a technical audit every six months, completing the highest-priority tasks first — the ones that deliver the most benefit.
A technical audit and information-architecture rebuild, plus on-page optimisation and a GA4 implementation. Starting in April 2022 we increased traffic to 32,000 estimated clicks per month — a 640% increase — and ranked the site for 16,000+ keywords.
Read the case study →— Alpha Medical Solutions, from April 2022
If your website is not bringing the expected results even with advanced content strategies, chances are some of its technical properties are impeding your progress. Since only a properly built website is a well-performing website, you need to make sure that every single element is optimised to meet Google's long-established criteria. This is where Four Dots Australia jumps in — as your reliable Sydney SEO partner. If you think your site is being held back by a technical SEO issue, reach out to us today.
Working with our team of SEO specialists, we can provide road maps and in-depth technical audits on how to prioritise and fix the technical SEO issues that may be holding your site back. Our SEO consultants are well versed in all major CMSs including Shopify, Magento, WordPress, Duda, Webflow, Squarespace and Wix. We have developed best-practice guidelines for each of these platforms, which can be deployed carefully and quickly to unleash your site's SEO potential.
Our expert team can also repair website migrations and revive sites that have had issues after changing CMS, domain or theme. We have trained specialists in the technical SEO challenges that come from updates across the web — on one site, fixing post-migration issues increased traffic by 150% instantly.
SEO has three main pillars which need to be optimised to put your website in the best position to rank for keywords. Technical optimisation is a key pillar that can often unlock the website and allow pages and keywords to rank higher and bring in more organic traffic. This is simply because search engines prefer to see web pages with clean code, well-organised page elements and optimised content. If any of these features are missing, your pages may be shown lower in search for keywords with exceptionally high competition. Web crawlers prefer to crawl sites that reduce their time, costs and resources — providing a website that adheres to their guidelines puts your site in a better position than others.
It is important to note that while technical SEO and other forms of SEO are distinct, they are closely related and often overlap. A technically optimised website with fast page loading speed is a better user experience, which improves overall SEO. Similarly, optimised content with relevant keywords and phrases will improve a website's visibility and ranking — but it won't be effective if the site has technical issues that prevent it from being properly crawled and indexed.
Technical SEO is one part of a wider programme. See how it fits alongside our broader SEO services in Sydney, or get in touch and we'll start working right away on taking your online presence to a whole new level.