Latest from the blog
Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images Videos Ideal End Result Basic Keyword Research (KWR) guide for content optimization First – we need to decide what the article/page is about and start by typing that phrase in Google […]
How To Create A Sitemap That Will Improve Your Website’s Performance One of the first steps in ensuring that your website follows basic SEO best practices is to create a sitemap. Having this file can increase the indexability of your website and reduce the time needed for getting your new content in search engine results. […]
Four Dots Launches Its SEO Services In Australia! We have some excellent news for Aussie businesses and websites that are looking for experienced digital marketing experts to help them dominate the online world! Four Dots is a Digital Marketing Agency with decade-long experience, has finally rolled out “Four Dots Australia.” Our Digital Marketing agency is […]
Summary of 2020 Google Search Algorithm Updates & How They Impact SEO Digital marketing is an industry that is extremely susceptible to change. From niches like SEO, PPC, e-Commerce, CRO, social media, to content marketing and advanced data analytics – all these environments, including their best practices and business models, depend on numerous factors and […]
How to Use White Label SEO to Grow Your Agency Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, […]
25 Best SEO, Social Media, Content & Productivity Extensions for Chrome When Google Chrome appeared back in 2008, the browsing game was changed forever. Especially when Chrome blessed its users with extensions. These convenient plugins helped users to improve their efficiency, productivity, and the overall browsing experience. Google Chrome is the most popular browser today, […]
Today, content strategy is one of the crucial aspects of every successful site or digital marketing business. Without it, creating engaging, relevant, and easy to find content that is appropriate both for the demographics you are catering to and for search engines, would be complicated and almost impossible. The duties of a content strategist are […]
How to Improve your Content Writing for SEO, Paid, and Social Media Marketing in 2020 If you ever did or read something remotely related to search engine optimization or digital marketing, you definitely came across the famous phrase – content is king. This is now considered to be a rather old saying, but if you […]
One of the reasons that SEO is getting a bad reputation in some circles is that the terminology so casually used by providers of search engine optimization services is sometimes so obtuse and inscrutable that it might seem as an attempt to throw dust in the client’s eyes. On the other hand, no one can […]
How We Reached 100k Visitors Using These 9 Simple SEO Guidelines [Infographic Inlcuded] Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what […]
