Latest from the blog
Category Digital News
The fusion of AI with data storytelling heralds a new era in how we comprehend and convey information. From immersive experiences to the rise of synthetic data, storytelling methods are rapidly evolving. In this article, we delve into the transformative influence of AI and other innovations on data storytelling. We explore how these advancements are […]
Category Digital News
Google Universal Analytics 360 is set to sunset on July 1, 2024. This change has left many businesses looking for new analytics solutions. In this article, we’ll explore the timeline, provide migration tips, and discuss alternatives to help you make a seamless transition. When Is Google Universal Analytics 360 Sunsetting? Google Universal Analytics 360 will […]
Category Digital News
The advertising landscape is on the brink of significant change due to evolving privacy regulations and technological advancements. As we approach 2024, marketers must prepare to navigate these developments. This article outlines the essential steps to ensure that your ad measurement remains robust and compliant in the face of these changes. By leveraging first-party data, […]
Category Digital News
In today’s fast-paced digital landscape, AI is revolutionising the way marketers gather and utilise data. Leveraging AI for call tracking can unearth valuable insights that drive effective marketing strategies. This article delves into 21 innovative use cases where AI transforms calls into actionable marketing data, enabling businesses to optimise their customer interactions and streamline data […]
