Latest from the blog
Category Digital News
HTML is the backbone of a webpage and a fundamental aspect of technical SEO. Using the right attributes can greatly improve your site’s visibility and functionality. Attributes provide additional context to HTML tags, assisting search engines in understanding and indexing your content effectively. Understanding HTML Attributes HTML attributes play a crucial role in controlling how […]
Category Digital News
Google’s John Mueller has cleared up a widespread SEO myth: that linking to other websites boosts SEO and ranking benefits. In a recent discourse, Mueller aimed to clarify misconceptions around outbound linking practices, emphasising context and audience relevance over arbitrary linking strategies. Misconceptions About Outbound Links John Mueller addressed the notion that adding three outbound […]
Category Digital News
Google’s new AI Overviews feature, aimed at summarising search results, has sparked significant backlash from news publishers. They fear the feature could drastically affect organic traffic to their sites. Introduced initially in the U.S. in May, the feature has already expanded to six additional countries, despite mounting criticism about its accuracy and source transparency. Introduction […]
Category Digital News
Are your Google Ads approved but not receiving any impressions? This issue can be perplexing and frustrating for marketers. Let’s dive into the primary reasons why your ads might be missing out and what you can do to fix it. Low Search Volume The most common reason for zero impressions is low search volume. If […]
