Googles AI Overviews Slammed By News Publishers
Post Author: Harry James
Post Date: 7 September 2024
Google’s new AI Overviews feature, aimed at summarising search results, has sparked significant backlash from news publishers. They fear the feature could drastically affect organic traffic to their sites.
Introduced initially in the U.S. in May, the feature has already expanded to six additional countries, despite mounting criticism about its accuracy and source transparency.
Introduction of AI Overviews
Launched as an experimental opt-in feature, Google’s AI Overviews has now integrated into standard search results. Instead of linking to webpages, it offers direct answers using natural language. Many publishers believe this cannibalises their organic search traffic by satisfying user queries without needing a click-through.
Publishers’ Concerns
In interviews, industry experts have voiced their concerns. They emphasise the need for Google to be transparent about which categories of search queries trigger AI Overviews.
Strategies for Adaptation
There is a consensus that direct audience engagement could mitigate traffic losses.
Quality Over Quantity
Scott Brodbeck from Local News Now remains optimistic. He believes that quality journalism can outcompete brief AI summaries, indicating that content quality is crucial.
Symbiosis with AI
He states, “A deep and symbiotic relationship with content publishers and the media industry is necessary to ensure that only credible sources are utilised.”
Environmental and Strategic Concerns
He states, “If Google decides its best way forward is to keep all of those readers on its own site, many sites will have to find new ways to attract audiences.”
A Mixed Outlook
There is hope that Google will incorporate publisher content in a mutually beneficial manner, preserving the integrity and originality of the content. This balance is crucial for both AI advancements and the sustainability of news publishing.
In summary, Google’s AI Overviews has stirred significant concern among news publishers about losing organic traffic and revenue.
As the digital landscape evolves, news outlets are exploring adaptive strategies through direct audience engagement and high-quality journalism.
Source: Searchenginejournal
