Four Dots blog
PPC
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Performance Max vs Search Campaigns: When Each Makes Sense
Performance Max has become Google’s default recommendation for almost every advertiser. Search campaigns remain the workhorse of most profitable Google Ads accounts. Choosing between…
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GA4 Conversion Tracking Mistakes That Wreck Your Ad Data
Smart bidding, Performance Max and every automated advertising tool share one weakness: they’re only as good as the conversion data you feed them. If…
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Google grants Australia – What are they?
What is a Google Grant? A Google Grant, more formally known as the Google Ad Grants program, is an initiative by Google designed to…
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