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voice-search

The Future of Voice Search Optimisation in Digital Marketing

Voice search is transforming the digital marketing landscape. As technology advances, more users are using voice assistants like Siri, Google Assistant, and Alexa to perform searches. This shift presents both opportunities and challenges for digital marketers. Understanding and optimising for voice search, including voice search optimisation to improve online presence and appear in voice search […]

Google Analytics 4 Migration | Four Dots Australia

The Best Time to Switch to Google Analytics 4 Is… Now!

On March 16, 2022, Google announced it is going to phase out its Universal Analytics:  “Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution.” – “Google” In the statement, the search giant emphasised […]

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