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Google Analytics 4 Migration | Four Dots Australia

The Best Time to Switch to Google Analytics 4 Is… Now!

On March 16, 2022, Google announced it is going to phase out its Universal Analytics:  “Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution.” – “Google” In the statement, the search giant emphasised […]

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Learning the Alphabet : RankBrain and AI

Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

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Panda 4.2 – Where is it Now?

Panda 4.2 – Where Is It Now? A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out […]

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