Latest from the blog
5 Critical Content Marketing KPIs You Should be Tracking updated: September 9 2024 Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into […]
Changes in Negative Local Search Ranking Factors in Last 3 Years One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind […]
Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images Videos Ideal End Result Basic Keyword Research (KWR) guide for content optimization First – we need to decide what the article/page is about and start by typing that phrase in Google […]
Updated 25/10/2024 One of the foundational steps in ensuring that your website follows essential SEO practices is to create a sitemap.xml. A sitemap enhances the indexability of your website, making it easier for search engines like Google to crawl and understand your website’s structure. Having this sitemap file reduces the time needed for new […]
Four Dots Launches Its SEO Services In Australia! We have some excellent news for Aussie businesses and websites that are looking for experienced digital marketing experts to help them dominate the online world! Four Dots is a Digital Marketing Agency with decade-long experience, has finally rolled out “Four Dots Australia.” Our Digital Marketing agency is […]
Summary of 2020 Google Search Algorithm Updates & How They Impact SEO Digital marketing is an industry that is extremely susceptible to change. From niches like SEO, PPC, e-Commerce, CRO, social media, to content marketing and advanced data analytics – all these environments, including their best practices and business models, depend on numerous factors and […]
How to Use White Label SEO to Grow Your Agency Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, […]
25 Best SEO Chrome Extensions for Digital Marketing We’ve updated our list of our top 25 best SEO Chrome Extensions for Digital Marketing for 2024! Digital Marketing tools are always evolving and changing and this update reflects what we are doing in 2024 and beyond. In digital marketing, using the right Google Chrome extensions […]
7 SEO Mistakes That can Hurt your Business “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few […]
How ORM can help you with brand problems Most people won’t make use of services of a particular company or individual without first checking them online, which is why having a negative result on the first page of search results can be terribly detrimental for business. Unfortunately, even if you have an almost impeccable record, […]
