SEO, links & AI-search insights.
Practical thinking from our senior team on search, link building, paid media and getting cited by AI.
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Web Content Optimization & Best Practices
Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images…
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The Best Time to Switch to Google Analytics 4 Is… Now!
On March 16, 2022, Google announced it is going to phase out its Universal Analytics: “Without a modern measurement solution, you leave essential insights…
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How to Create a Sitemap That Will Improve Your Website’s Performance
Updated 25/10/2024 One of the foundational steps in ensuring that your website follows essential SEO practices is to create a sitemap.xml. A sitemap…
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Four Dots Launches Its SEO Services In Australia!
Four Dots Launches Its SEO Services In Australia! We have some excellent news for Aussie businesses and websites that are looking for experienced digital…
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Summary of 2020 Google Search Algorithm Updates & How They Impact SEO
Summary of 2020 Google Search Algorithm Updates & How They Impact SEO Digital marketing is an industry that is extremely susceptible to change. From…
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How to Use White Label SEO to Grow Your Agency
How to Use White Label SEO to Grow Your Agency Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted…
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Case Study: How Four Dots Implemented Advanced Tracking, Analytics & Reporting for a SaaS Product
How Four Dots Implemented Advanced Tracking, Analytics & Reporting for a SaaS Product Designing, developing and releasing a SaaS solution is a fun endeavour…
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25 Best SEO, Social Media, Content & Productivity Extensions for Chrome
25 Best SEO Chrome Extensions for Digital Marketing We’ve updated our list of our top 25 best SEO Chrome Extensions for Digital Marketing …
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7 SEO Mistakes That can Hurt your Business
7 SEO Mistakes That can Hurt your Business “SEO is a field that changes over time, and the most successful SEOs embrace change and…
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How ORM can help you with brand problems
How ORM can help you with brand problems Most people won’t make use of services of a particular company or individual without first checking…