SEO, links & AI-search insights.
Practical thinking from our senior team on search, link building, paid media and getting cited by AI.
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Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad management firm Mediavine recently made headlines by terminating a publisher’s account due to the excessive use of AI-generated content. This move is part…
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Why Google Indexes Blocked Web Pages
In the intricate world of SEO, peculiarities like Google indexing blocked web pages can confuse even experienced professionals. Understanding why this happens and how…
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Top 10 Affiliate Marketing Platforms to Maximise Sales
Affiliate marketing is a cost-effective way to boost sales and brand awareness. With the right platform, you can streamline your efforts and maximise returns.…
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11 HTML Attributes You Need to Know for SEO
HTML is the backbone of a webpage and a fundamental aspect of technical SEO. Using the right attributes can greatly improve your site’s visibility…
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Step-By-Step Guide To Earning Your Google Ads Certification
Becoming Google Ads Certified is a valuable step for any digital marketer. This certification showcases your expertise and can give you a competitive edge.…
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Googles AI Now Chooses Your Local Ad Photos
Google has introduced AI-driven photo selection for Local Services Ads, promising to reshape ad performance and user interaction. This update encourages businesses to focus…
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Ads Measurement & Privacy Readiness Plan
The advertising landscape is on the brink of significant change due to evolving privacy regulations and technological advancements. Marketers must prepare to navigate these…
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What To Analyze On Competitors Sites For SEO
Understanding what competitors are doing right and wrong in their SEO efforts can offer invaluable insights. In this article, we’ll dive into the key…
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Impact of Zero-Impression Google Ad Keywords and Ad Groups
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month…
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TikTok Demographics
The Demographics of TikTok: Understanding Its Users and How to Succeed TikTok has become a global sensation, captivating millions of users with its short-form…