Latest from the blog
Category Digital News
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month period being paused. Understanding the reasons behind this and how it impacts your campaigns is crucial for digital marketers. Understanding Zero Impressions vs Low Search Volume Google has clarified that having […]
Category Digital News
The Demographics of TikTok: Understanding Its Users and How to Succeed TikTok has become a global sensation, captivating millions of users with its short-form videos that span a wide range of content. To harness the full potential of TikTok, it’s crucial to understand the platform’s demographics, including where its users are from, their ages and […]
Category PPC
What is a Google Grant? A Google Grant, more formally known as the Google Ad Grants program, is an initiative by Google designed to help non-profit organizations amplify their message and attract more supporters through online advertising. The program offers eligible non-profits up to $10,000USD per month in in-kind advertising on Google Ads. This means […]
Category SEO
What is a Website Audit? As an SEO expert, I often get asked, “What is a website audit?” Simply put, a website audit is a comprehensive analysis of a website’s performance. It evaluates a website’s ability to achieve its objectives and determines what improvements are necessary. A website audit scrutinizes various aspects of the site, […]
