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The Guide to Hiring a Link Building Agency

Link building is an essential piece of the SEO puzzle. It involves obtaining high-quality backlinks from other websites to enhance your website’s authority, relevance, and search engine rankings.  Although it may seem simple, building links requires significant effort, time, and expertise. That is why hiring a link building agency is a thoughtful decision for many […]

Web Content Optimization & Best Practices

Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images Videos Ideal End Result Basic Keyword Research (KWR) guide for content optimization First – we need to decide what the article/page is about and start by typing that phrase in Google […]

Google Analytics 4 Migration | Four Dots Australia

The Best Time to Switch to Google Analytics 4 Is… Now!

On March 16, 2022, Google announced it is going to phase out its Universal Analytics:  “Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution.” – “Google” In the statement, the search giant emphasised […]

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