Latest from the blog
Scaling enterprise SEO can be a complex and time-consuming task. Achieving approvals, coordinating across multiple teams, and handling various websites makes it even more challenging. This guide introduces five automated workflows that streamline tasks such as data analysis, research, and technical fixes, helping you to save time and increase efficiency. International SEO: Translate And Localise […]
Understanding how your Martech stack influences SEO is crucial for any business aiming to optimise its digital presence. The right technology choices can significantly enhance your SEO performance. From improving organic search visibility to optimising user experience, learning how Martech decisions affect SEO can be a game-changer for your marketing strategy. The Importance of Martech […]
Enhancing the performance of your PPC campaign is essential for staying competitive in today’s dynamic digital landscape. In the ever-evolving world of pay-per-click advertising, leveraging the latest tools and strategies can make a significant difference. Below, we explore nine proven methods to boost your PPC campaign performance. Performance By Location One often overlooked but obvious […]
Ad management firm Mediavine recently made headlines by terminating a publisher’s account due to the excessive use of AI-generated content. This move is part of a broader effort to maintain high content standards, with the company citing quality concerns as the primary reason for its decision. Mediavine’s Recent Actions According to recent reports, ad management […]
Cybersecurity researchers are sounding the alarm on a significant rise in ‘malvertising,’ where malicious ads are used to spread malware and phishing scams. Over the last fall, malvertising incidents have surged by 42%, with unsuspecting users of popular search engines like Google being prime targets. The Rise of Malvertising Malvertising attacks exploiting Google search results […]
In the intricate world of SEO, peculiarities like Google indexing blocked web pages can confuse even experienced professionals. Understanding why this happens and how it impacts your site can demystify some of these perplexing reports in Google Search Console. The Mystery Behind Google’s Indexing Google sometimes indexes pages that you’ve blocked via robots.txt. When Googlebot […]
Affiliate marketing is a cost-effective way to boost sales and brand awareness. With the right platform, you can streamline your efforts and maximise returns. In this article, we’ll explore ten outstanding affiliate marketing platforms that can elevate your marketing strategy in 2024. Each platform offers unique features that cater to different business needs. Affiliate Marketing […]
HTML is the backbone of a webpage and a fundamental aspect of technical SEO. Using the right attributes can greatly improve your site’s visibility and functionality. Attributes provide additional context to HTML tags, assisting search engines in understanding and indexing your content effectively. Understanding HTML Attributes HTML attributes play a crucial role in controlling how […]
Google’s John Mueller has cleared up a widespread SEO myth: that linking to other websites boosts SEO and ranking benefits. In a recent discourse, Mueller aimed to clarify misconceptions around outbound linking practices, emphasising context and audience relevance over arbitrary linking strategies. Misconceptions About Outbound Links John Mueller addressed the notion that adding three outbound […]
Google’s new AI Overviews feature, aimed at summarising search results, has sparked significant backlash from news publishers. They fear the feature could drastically affect organic traffic to their sites. Introduced initially in the U.S. in May, the feature has already expanded to six additional countries, despite mounting criticism about its accuracy and source transparency. Introduction […]
