Latest from the blog
The rise of generative AI has opened up a world of possibilities for agencies and small businesses. However, with so many tools available, it can be challenging to determine which ones will genuinely drive results. The Importance of AI in Modern Business In today’s fast-paced digital landscape, agencies and small businesses face the pressing need […]
Google’s latest ranking update has generated widespread discussion. Danny Sullivan provided insights into what changes have been made and what publishers can expect in future updates. In his explainer, Sullivan highlighted Google’s ongoing efforts to refine their ranking algorithm and offer advice to those affected by recent changes. Advice for Struggling Publishers For publishers whose […]
Google Analytics has introduced significant updates to enhance data visualisation and analysis. This update allows users to plot up to five metrics at once, offering more detailed insights. Through features like anomaly detection and enhanced transaction reporting, these updates aim to improve the accuracy and efficiency of data analysis. Let’s explore these new features and […]
In today’s data-driven world, creating impactful data stories is crucial. A well-crafted data story can engage the audience and drive informed decisions. The 5R2 roadmap offers a structured approach to achieve this. Relevance: Focusing on the Audience For a data story to be relevant, it must align with the audience’s knowledge levels, needs, and preferences. […]
Google has taken a significant step by integrating Gemini AI into the Chrome browser’s address bar. This move aims to make AI assistance more accessible to a broader audience, enhancing the browsing experience. By typing “@gemini” in the address bar, users can now interact with the AI directly, making it more convenient to get the […]
Google’s new Gemini Gems are transforming the way SEO tasks are handled. These specialized AI experts are not only streamlining processes but also enhancing the accuracy and effectiveness of SEO strategies. By customising Gems to serve precise needs, users can tackle complex SEO challenges with ease. This feature promises to be a game-changer in the […]
Google has announced the relaunch of its AI image generation capabilities, addressing previous issues and introducing new safeguards. The company’s latest image model, Imagen 3, will be rolling out to users of its AI platform in the coming days. Addressing Past Issues In February, Google suspended its AI image generation feature after users reported historical […]
Navigating Google updates can be daunting for C-level stakeholders unfamiliar with SEO intricacies. Clear communication is essential. Ensuring that non-marketing executives grasp key takeaways, business impacts, and actionable insights is crucial for informed decision-making. Creating Effective Frames of Reference When communicating with wider business stakeholders, creating frames of reference is essential for ensuring the clarity […]
Launching an enterprise PPC campaign involves navigating a complex landscape. Proper planning and execution are key. This guide provides a detailed checklist to ensure your enterprise PPC campaigns are set up for success. From technical setup to stakeholder reporting, every critical step is covered. Building in Adequate Launch Time Ad platforms require a significant setup […]
Aligning your SEO strategy with your business goals is crucial for multi-location businesses. Efficient local SEO campaigns drive brand visibility and conversions. Learn how to create scalable, efficient local SEO campaigns that return long-term ROI. Tailoring your content approach to provide value for users and Google is essential. Aligning SEO Strategy with Business Objectives For […]
