Crucial Case Study

Four Dots helped Crucial Hosting develop and implement a content marketing strategy that increased both number and quality of their inbound links.


Client: Crucial Hosting


Industries: Web Hosting

Manual outreach backlinks doubled the link profile in the first quarter of the year

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Client Goals and Objectives

The team at Crucial Australia came to Four Dots to strengthen their content marketing strategy, improve their backlink portfolio and grow industry authority. As already an established web hosting service in Australia, Crucial has already had a favorable reputation for the quality of their services. The task for Four Dots was to develop a content strategy that would further position Crucial as a credible Australian service provider involved in the community.

The strategy started showing measurable results after the first quarter of implementation and the collaboration between Four Dots and Crucial continued in a similar direction.

Services provided

Four Dots approached the case of Crucial Hosting with the greatest attention to detail. After a comprehensive industry research and competitor analysis, Four Dots identified online resources and content forms that Crucial’s target audience engages with. Such a targeted content strategy enabled Crucial to measure results more precisely.

The main objective was to diversify content offering and focus on pieces in different forms. This helped Crucial generate natural and authoritative inbound links.

SEO Consulting

Link Building

Content Marketing

About the client

Client: Crucial Hosting
Industries: web hosting, web services, managed services
Period: December 2013 – December 2015

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