Latest from the blog
Category Content Strategy
Today, content strategy is one of the crucial aspects of every successful site or digital marketing business. Without it, creating engaging, relevant, and easy to find content that is appropriate both for the demographics you are catering to and for search engines, would be complicated and almost impossible. The duties of a content strategist are […]
Category Content Strategy
How to Improve your Content Writing for SEO, Paid, and Social Media Marketing in 2020 If you ever did or read something remotely related to search engine optimization or digital marketing, you definitely came across the famous phrase – content is king. This is now considered to be a rather old saying, but if you […]
Category Company News
How We Reached 100k Visitors Using These 9 Simple SEO Guidelines [Infographic Inlcuded] Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what […]
Category Content Strategy
5 Critical Content Marketing KPIs You Should be Tracking Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has […]
Category Content Strategy
Creating Content that Generates Links Like Crazy “WRITE AMAZING CONTENT!” – Almost every blog post about link building has some version of this sentence in it. It’s like they were all written by the same mad man who carries a bible-like SEO book around and screams random search engine optimization tips at people who walk […]
Category Content Strategy
Content x Account-Based Marketing: How to Adapt & Evolve in a New Environment As one of the latest trends in the world of digital marketing, ABM is triggering a lot of confusion and even controversy among experts and stakeholders. This technique is already proven to be highly beneficial for enterprises and large corporations, and now […]
Category Content Strategy
Content marketing is everywhere today. Thanks to the success that a couple of brands experienced within this field, a lot of companies have started to allocate significant chunks of their budget into content marketing. They have finally figured out that by producing and publishing different types of blog posts, webinars, images, infographics, videos, newsletters, case […]
Category Content Strategy
Creating Content That Your Audience Will Adore – The Human Oriented Approach These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, […]
Category SEO
Increasing Mobile Search Visibility through Guest Blogging While the anticipation of Mobilegeddon was accompanied with roughly as much ruckus and chaos as the name promised, its actual unfolding wasn’t quite as sky rending as expected. Optimizing for mobile search results has already been a popular subject, and the update really pushed it into the […]
Category SEO
Importance of Context in Inbound Marketing Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the […]
