Latest from the blog
What is a Website Audit? As an SEO expert, I often get asked, “What is a website audit?” Simply put, a website audit is a comprehensive analysis of a website’s performance. It evaluates a website’s ability to achieve its objectives and determines what improvements are necessary. A website audit scrutinizes various aspects of the site, […]
Link Building Strategy: An In-Depth Guide Link building is an essential aspect of search engine optimisation (SEO) that involves acquiring hyperlinks from other websites to your own. These hyperlinks, commonly known as backlinks, serve as a vote of confidence from one site to another, signaling to search engines like Google that your content is valuable […]
What is a Backlink Audit? In the ever-evolving landscape of search engine optimisation (SEO), maintaining a healthy backlink profile is crucial for achieving and sustaining high rankings on search engine results pages (SERPs). One of the essential practices to ensure the quality and relevance of your backlinks is conducting a backlink audit. This process, often […]
As the digital landscape continues to evolve, staying ahead in SEO requires more than just basic optimisation techniques. Technical SEO is important as it impacts organic traffic, search result appearance, user experience, and overall SEO performance. Advanced technical SEO tactics are essential for ensuring your website remains competitive and ranks well in search engine results. […]
Search engine optimisation (SEO) is being revolutionised by Artificial Intelligence (AI), offering powerful tools and insights that can significantly enhance your digital marketing efforts. AI for SEO strategies are transforming how businesses approach search engine optimisation, from using the best AI tools available to understanding the advantages and drawbacks of AI in SEO. By leveraging […]
Local SEO is a crucial component of digital marketing for Australian businesses. With the increasing use of mobile devices and location-based searches, optimising your online presence to target local customers can significantly boost your visibility and sales, making local seo important for driving highly motivated, potential customers to your store. This comprehensive guide will help […]
Changes in Negative Local Search Ranking Factors in Last 3 Years One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind […]
Link building is an essential piece of the SEO puzzle. It involves obtaining high-quality backlinks from other websites to enhance your website’s authority, relevance, and search engine rankings. Although it may seem simple, building links requires significant effort, time, and expertise. That is why hiring a link building agency is a thoughtful decision for many […]
Top to Bottom Checklist Basic Keyword Research guide URL Structure Page Titles Meta Descriptions Social Metadata Schema Headings (h1-h6) Textual Content Internal Links Images Videos Ideal End Result Basic Keyword Research (KWR) guide for content optimization First – we need to decide what the article/page is about and start by typing that phrase in Google […]
Updated 25/10/2024 One of the foundational steps in ensuring that your website follows essential SEO practices is to create a sitemap.xml. A sitemap enhances the indexability of your website, making it easier for search engines like Google to crawl and understand your website’s structure. Having this sitemap file reduces the time needed for new […]
