Latest from the blog
How Four Dots Implemented Advanced Tracking, Analytics & Reporting for a SaaS Product Designing, developing and releasing a SaaS solution is a fun endeavour that teaches you a lot. All teams and team members join forces to achieve a mutual goal, involving both positive and negative experiences along the way, and the best part is […]
How to Set Up E-Commerce Tracking Properly and Why It’s Important For E-Commerce Sites The realm of digital marketing and e-commerce is an ever-changing world in which the art of adapting is crucial for success. The new and advanced technologies, business models, services, and strategies are setting new standards rather often and if you want […]
How We Reached 100k Visitors Using These 9 Simple SEO Guidelines [Infographic Inlcuded] Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what […]
Achieving a digital transformation is imperative for most businesses. Especially for those which make their bread and butter online. There’s always a need for experimenting, optimizing processes and trying out new things. But unfortunately, most people still don’t really understand this. Not long ago, the MIT Sloan Management Review and Capgemini Consulting conducted a solid […]
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn Back in 2012, Bill Lee wrote a cheeky piece for Harvard Business Review declaring marketing a dead paradigm. His observation was right on the spot: whether marketers like it or not, traditional advertising approaches […]
