Latest from the blog
Becoming Google Ads Certified is a valuable step for any digital marketer. This certification showcases your expertise and can give you a competitive edge. Whether you’re new to Google Ads or looking to validate your skills, this guide will walk you through the certification process, ensuring you’re prepared and confident. Get Started in Skillshop Begin […]
Google has introduced AI-driven photo selection for Local Services Ads, promising to reshape ad performance and user interaction. This update encourages businesses to focus on high-quality, original images to ensure optimal results. AI-Driven Photo Selection Google’s new update to its Local Services Ads platform leverages AI to automatically choose photos from advertisers’ profiles. This automated […]
The advertising landscape is on the brink of significant change due to evolving privacy regulations and technological advancements. As we approach 2024, marketers must prepare to navigate these developments. This article outlines the essential steps to ensure that your ad measurement remains robust and compliant in the face of these changes. By leveraging first-party data, […]
Understanding what competitors are doing right and wrong in their SEO efforts can offer invaluable insights. In this article, we’ll dive into the key elements to scrutinise on competitors’ sites to elevate your own SEO game. Evaluate Their Use of Schema Schema is crucial for enabling rich results in search engine results pages (SERPs). However, […]
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month period being paused. Understanding the reasons behind this and how it impacts your campaigns is crucial for digital marketers. Understanding Zero Impressions vs Low Search Volume Google has clarified that having […]
The Demographics of TikTok: Understanding Its Users and How to Succeed TikTok has become a global sensation, captivating millions of users with its short-form videos that span a wide range of content. To harness the full potential of TikTok, it’s crucial to understand the platform’s demographics, including where its users are from, their ages and […]
Voice search is transforming the digital marketing landscape. As technology advances, more users are using voice assistants like Siri, Google Assistant, and Alexa to perform searches. This shift presents both opportunities and challenges for digital marketers. Understanding and optimising for voice search, including voice search optimisation to improve online presence and appear in voice search […]
On March 16, 2022, Google announced it is going to phase out its Universal Analytics: “Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution.” – “Google” In the statement, the search giant emphasised […]
