Latest from the blog
HTML is the backbone of a webpage and a fundamental aspect of technical SEO. Using the right attributes can greatly improve your site’s visibility and functionality. Attributes provide additional context to HTML tags, assisting search engines in understanding and indexing your content effectively. Understanding HTML Attributes HTML attributes play a crucial role in controlling how […]
Becoming Google Ads Certified is a valuable step for any digital marketer. This certification showcases your expertise and can give you a competitive edge. Whether you’re new to Google Ads or looking to validate your skills, this guide will walk you through the certification process, ensuring you’re prepared and confident. Get Started in Skillshop Begin […]
Google has introduced AI-driven photo selection for Local Services Ads, promising to reshape ad performance and user interaction. This update encourages businesses to focus on high-quality, original images to ensure optimal results. AI-Driven Photo Selection Google’s new update to its Local Services Ads platform leverages AI to automatically choose photos from advertisers’ profiles. This automated […]
The advertising landscape is on the brink of significant change due to evolving privacy regulations and technological advancements. As we approach 2024, marketers must prepare to navigate these developments. This article outlines the essential steps to ensure that your ad measurement remains robust and compliant in the face of these changes. By leveraging first-party data, […]
Understanding what competitors are doing right and wrong in their SEO efforts can offer invaluable insights. In this article, we’ll dive into the key elements to scrutinise on competitors’ sites to elevate your own SEO game. Evaluate Their Use of Schema Schema is crucial for enabling rich results in search engine results pages (SERPs). However, […]
Google has recently announced a significant change to its ad management policies. This adjustment will see ad groups with zero impressions over a 13-month period being paused. Understanding the reasons behind this and how it impacts your campaigns is crucial for digital marketers. Understanding Zero Impressions vs Low Search Volume Google has clarified that having […]
The Demographics of TikTok: Understanding Its Users and How to Succeed TikTok has become a global sensation, captivating millions of users with its short-form videos that span a wide range of content. To harness the full potential of TikTok, it’s crucial to understand the platform’s demographics, including where its users are from, their ages and […]
What is a Google Grant? A Google Grant, more formally known as the Google Ad Grants program, is an initiative by Google designed to help non-profit organizations amplify their message and attract more supporters through online advertising. The program offers eligible non-profits up to $10,000USD per month in in-kind advertising on Google Ads. This means […]
What is a Website Audit? As an SEO expert, I often get asked, “What is a website audit?” Simply put, a website audit is a comprehensive analysis of a website’s performance. It evaluates a website’s ability to achieve its objectives and determines what improvements are necessary. A website audit scrutinizes various aspects of the site, […]
Link Building Strategy: An In-Depth Guide Link building is an essential aspect of search engine optimisation (SEO) that involves acquiring hyperlinks from other websites to your own. These hyperlinks, commonly known as backlinks, serve as a vote of confidence from one site to another, signaling to search engines like Google that your content is valuable […]
