Latest from the blog
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn Back in 2012, Bill Lee wrote a cheeky piece for Harvard Business Review declaring marketing a dead paradigm. His observation was right on the spot: whether marketers like it or not, traditional advertising approaches […]
Changes in Negative Local Search Ranking Factors in Last 3 Years One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind […]
Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]
Panda 4.2 – Where Is It Now? A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out […]
Importance of Context in Inbound Marketing Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the […]
7 SEO Mistakes That can Hurt your Business “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few […]
Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]
The flutter of the tiny wings of the unleashed Hummingbird seems to be acting as a harbinger of dawning of a new era in the way we communicate with search engines.
One of the main advantages of internet is supposed to be its ability to provide you with easy and quick access to loads of useful information on just about anything that you might be interested in. However, as soon as people learned to talk they also learned to lie, and as soon as they came […]
How ORM can help you with brand problems Most people won’t make use of services of a particular company or individual without first checking them online, which is why having a negative result on the first page of search results can be terribly detrimental for business.
